Sales Training & Communications Manager

Carhartt • Dearborn, MI

2d • Remote

About The Position

The Training & Communications Manager is a strategic role responsible for ensuring that Field Sales Team, Sales Operations, Sales Enablement, Analytics and Sales Leadership have the training, tools, and communications they need to perform at the highest level. This role serves as the central owner of how information moves from the organization to the field, how capability is built across the indirect commercial business, and how feedback flows back in to continuously improve both. This individual develops and executes a cohesive strategy across communications, training and field insights to ensure the indirect commercial business is informed, equipped, and continuously improving. Inspired by Hard Work At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Requirements

• Bachelor's degree in communications, Marketing, Business, HR, Instructional Design, or related field; equivalent experience considered
• 5+ years of experience in sales enablement, training and development, or a related function, ideally within a commercial or wholesale environment
• Corporate Communications or Change Management experience is strongly preferred
• Demonstrated ability to develop and execute communications strategies that drive clarity, adoption, and alignment across large and remote teams
• Experience designing and delivering training programs across multiple audiences
• Strong writing and storytelling skills with the ability to translate complex information into clear, engaging, audience specific content
• Proficient in Microsoft Office, experience with SharePoint, experience administering and developing content within a Learning management system (LMS), or digital learning tools strongly preferred
• 2+ years of project management experience, with the ability to manage multiple initiatives simultaneously
• Collaborative, cross-functional mindset with the ability to build relationships across departments and influence without direct authority
• Customer-first perspective with a strong focus on improving the experience for field sales team and enabling downstream selling performance
• Experience working in or with sales organizations; familiarity with go-to-market processes and seasonal execution
• High attention to detail, strong organizational skills, and a proactive approach to problem-solving and continuous improvement

Responsibilities

• Own and execute all communications directed to the field sales team, ensuring messaging is clear, timely, relevant, and consistently aligned with business priorities across NAWS & CCG
• Translate complex operational changes, process updates, and program information into concise, audience-specific content across multiple formats – email, SharePoint, video, and visual content – that field teams can readily absorb and act on
• Establish a consistent cadence and governance model for outgoing communications, ensuring sequencing aligns with the indirect commercial calendar and key selling moments
• Collaborate with Merchandising, Marketing, Planning, Customer Care, and other cross-functional partners to translate enterprise initiatives or updates into field-ready communications and training, ensuring content accurately reflects current processes, tools and priorities
• Maintain and continuously improve Sales SharePoint as the central resource, ensuring content is organized, current and easy to navigate
• Partner closely with the Sr Manager, Enablement & Integration and Sales Leadership to ensure communications support broader sales strategies
• Design, build, and manage training programs for Field Sales, Sales Operation, Analytics and Sales Leadership, ensuring programs are practical, role-specific, and directly tied to business outcomes
• Apply instructional design methodologies and adult learning principles to the development of all training content, ensuring programs are built for retention and application
• Translate complex processes, tools, and strategic priorities into training content that is engaging, accessible and build for application in role
• Lead and facilitate training delivery across virtual and in-person formats, including key selling milestones, coordinating logistics, content, and participant experience in partnership with Enablement Team
• Develop onboarding training framework for new Field Sales team members that accelerate ramp time and establish a clear foundation for selling readiness
• Build and maintain an ongoing training calendar aligned to the indirect commercial calendar, ensuring teams are prepared ahead of each major selling moment
• Measure training effectiveness through feedback, adoption metrics, and performance indicators, continuously refining programs based on what is working in the field
• Establish a regular cadence for collecting feedback from Field Sales Reps and Sales Leadership, surfacing what is and isn’t working across communications, training, and tools
• Lead change management efforts for new initiatives, tools, and process updates ensuring field teams understand what is changing, why it matters, and what is expected of them
• Define and maintain simple metrics that measure whether communications are landing and training is sticking - not just completion rates but behavioral indicators in the field
• Synthesize field feedback, adoption data, and cross-functional inputs into clear recommendations that improve the quality and relevance of enablement programs over time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level