About The Position

The Sales Team Leader plays a dual role in front-line execution and leadership, overseeing a group of Account Managers to ensure alignment with company standards for sales performance, distribution expansion, and product freshness. The role involves coaching and developing the team, executing territory goals, maintaining key retail relationships, and ensuring high-performance execution across accounts. The territory includes Winter Park, Blackhawk/Central City, Summit County, and Park County. The position is full-time and primarily field-based, with the employee spending most of their time in the field with Account Managers and retail partners. Southern Glazer’s Wine and Spirits offers an estimated compensation range of $54,000–$69,000, plus auto allowance or reimbursement. Final compensation is determined based on the candidate’s education, skills, and experience. Benefits include medical and prescription drug coverage, dental and vision plans, Flexible Spending Accounts, disability coverage, life insurance, a 401(k) plan, tuition assistance, a wellness program, parental leave, vacation accrual, and paid sick leave.

Requirements

  • High school diploma or GED required.
  • At least 2 years of experience in beverage sales, field execution, or merchandising.
  • Must be at least 21 years old, with a valid driver’s license and an insurable driving record.
  • Effective communication, interpersonal, and coaching skills.
  • Strong organization and ability to manage multiple priorities and adapt to changing business needs.
  • Ability to spend most of the time in the field with Account Managers and retail partners.
  • Natural leadership ability and passion for developing others and holding a team to high standards.
  • Execution-focused, with strong attention to detail in stores and in data analysis.
  • Results-driven, energetic, and committed to growing both people and portfolio.

Nice To Haves

  • Bachelor’s degree preferred.
  • Prior experience leading or mentoring a team strongly preferred.
  • Strong understanding of retail execution standards, product rotation, and beverage market dynamics.

Responsibilities

  • Lead, coach, and motivate Account Managers to achieve distribution, display, and sales goals.
  • Provide field training and ongoing performance feedback, reinforcing company expectations, execution standards, and sales techniques.
  • Monitor individual performance through KPIs and adjust workloads, territories, or strategies to improve productivity and execution.
  • Serve as the main point of accountability for team execution and route effectiveness.
  • Foster a team culture centered on accountability, collaboration, and continuous improvement.
  • Support market share growth through targeted selling, expanded distribution, and retail execution.
  • Ensure promotional calendars, new product launches, and in-market programming are executed properly.
  • Drive optimal shelf presence, cooler placement, and display placement across key accounts.
  • Partner with District and Sales Leadership to develop quarterly business plans and promotional execution strategies.
  • Champion product freshness by enforcing rotation standards and regularly reviewing store-level inventory activity.
  • Ensure team members audit stock levels, remove aging inventory, and avoid out-of-stocks and overstocks.
  • Identify stagnant SKUs and execute appropriate clearance or repositioning strategies with the broader sales team.
  • Help team members strengthen retail partner relationships and serve as an escalation point for challenges in key accounts.
  • Conduct ride-alongs and market visits to evaluate retail execution and provide in-field coaching.
  • Engage directly with accounts to reinforce company presence and drive key initiatives.
  • Analyze sales data, territory performance, and execution gaps to identify opportunities and develop corrective action plans.
  • Collaborate with delivery, merchandising, and sales leadership to support seamless field execution.
  • Attend leadership meetings to align on goals, share insights, and contribute to improving sales processes.

Benefits

  • Comprehensive medical and prescription drug coverage
  • Dental and vision plans
  • Flexible Spending Accounts
  • Disability coverage
  • Life insurance plans
  • 401(k) plan
  • Tuition assistance
  • Wellness program
  • Parental leave
  • Vacation accrual
  • Paid sick leave
  • Auto allowance or reimbursement
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