Sales Strategy Manager

NielsenIQ

2d•Hybrid

About The Position

The Sales Strategy Manager plays a critical role in driving data led decision making across the sales organisation. This role is responsible for transforming complex data sets into actionable insights that enhance market understanding, customer segmentation, deployment model effectiveness, and seller productivity. The ideal candidate combines strong analytical capability with commercial acumen to identify opportunities that improve revenue performance and strategic execution.‑led decision making across the sales organisation

Requirements

5+ years in data science, analytics and insight generation
Strong analytical skills with experience in data modelling, statistical analysis, predictive analytics, forecasting and data visualisation.
Proficiency in analytics tools such as Excel, Power BI, Tableau, SQL, or similar.
Ability to simplify complex data into clear, compelling insights for non‑technical audiences.
Commercial acumen and experience of constructing business cases
Understanding of sales processes, go‑to‑market models, and commercial metrics.
Proven experience working with large datasets and CRM systems (e.g., Salesforce, Dynamics).
Ability to create visualisations and data driven storylines that resonate with senior audiences.
Excellent stakeholder management and communication skills.
Knowledge of B2B sales environments, particularly information services, SaaS, or professional services is preferable
Degree in business, economics, data science, mathematics, or a related field.

Responsibilities

Gather, match and structure disparate data sets (market, customer, orders, financial) providing comprehensive and robust basis for analysis and insight.
Develop and maintain segmentation models to understand customer behaviour, growth potential, and market opportunities.
Analyse market trends, competitive intelligence, and customer datasets to identify target segments for acquisition, expansion, and retention strategies.
Support structuring and development of business cases for strategic and transformation initiatives working with finance to access and validate key financial data and outputs
Build dashboards and reports that visualise analysis and insights that are relevant, valuable and impactful to the audience.
Partner with Sales, HR, Finance and Revenue Operations teams to ensure segmentation insights aligned go to market planning and account prioritisation.
Evaluate sales deployment design, coverage models, role definitions, and capacity to optimise resourcing against market opportunity.
Support planning team where need to provide insight into annual business planning, territory design, and quota setting.
Provide insights into the overall effectiveness of sales programs, initiatives, and enablement activities.
Support development of Senior leadership decks and Board level presentations.
Maintain relationships with data source owners, providing new requirements and understanding changes and planned developments.