Sales Specialist, Metro NY

Diageo•New York, NY

1d•Onsite

About The Position

Diageo is a global leader in alcoholic beverages with over 200 brands sold in nearly 180 countries. The company is committed to crafting iconic drinks and fostering a supportive and collaborative work environment. This role is responsible for leading, planning, training, and selling DBC Brands/Programs to retailers and sales teams within the Manhattan Beer Territory. The Sales Specialist is accountable for DBC performance, focusing on volume, share, and execution across all accounts. The position is primarily field-based, engaging with both on-premise and off-premise channels, and collaborating with Distributor Partners and third-party Enthuse Field Sales Teams.

Requirements

Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.
Must be well organized and possess the ability to prioritize multiple initiatives.
Able to generate ideas to develop the market.
Bachelor's degree required.
Field sales experience preferred.
Ability to engage, influence, and coordinate retailers and wholesalers who may have different strategic initiatives.
Must be well organized and possess the ability to prioritize multiple initiatives.
Able to generate ideas to develop the market.
Experience with Microsoft Excel, PowerPoint, Teams, VIP & Syndicated Data.
Knowledge Tier 1/major market wholesaler management; consumer need states; retail sales in chain grocery, and on-premise; thorough understanding of wholesaler operations; proven influencing skills.
Thorough understanding of competitive activity, market dynamics, and quality standards.
Understanding and application of data analysis.
Uses and executes metrics to measure performance.
Persuasive selling, negotiation; problem solving; planning/organizing; proficiency in Microsoft Office; financial acumen; superior written and electronic communication; extreme abilities to influence internal and external stakeholders; possess a positive outlook; excellent negotiator; exhibits independence, resiliency and tenacity.
Process oriented.
Understands and applies interdependencies across functions.
Self starter, forward thinking change agent.

Nice To Haves

Field sales experience preferred.

Responsibilities

Delivery of Sustainable Share Growth
Drive strong execution via distribution & display sales.
Distributor Engagement: Working with and relationship building with our Distributors to drive growth
Delivery of Annual Operating Plan
Create and build relationships with Chain, Independent and On-Premise accounts across the territory to ensure delivery of Diageo Beer Company business objectives.
Communicate monthly program calendar and drive execution on programming within distributor sales teams both on and off premise.
Analyze on/off-premise channels within territory to effectively plan and execute promotional activities.
Assist DM with distributor general sales meetings and weekly team meetings.
Management of tactical budgets.
Work collaboratively with DM 60 days in advance to agree upon targets and objectives.
In trade days expected minimum 4 days per week.
Potentially nights and weekends for events.
Work in field with third party Enthuse field sales.
Work in field with Distributor sales teams.
Work in field with DM and independently.
Develop account level goals for distribution, displays and programming activity.
Develop and deliver the Guinness Quality and rate of sale programs in the On Premise.
Influence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.
Assist in the planning and execution of kick-off meetings for innovation and programming initiatives as needed.
Identify local growth opportunities that tie into Quarterly IBO's.
Provide grounded market insights including industry dynamics and competitive information.