Sales Representative - Wine & Spirits

OdomFairbanks, AK
Onsite

About The Position

The Sales Representative is responsible for managing an assigned territory, maximizing sales results, understanding and applying in-store merchandising principles, and ensuring products are properly rotated, stocked, and maintained in retail accounts. This role requires excellent communication and organizational skills, self-motivation, and the ability to work independently. The representative must project a positive image of the company and its products while adhering to safety guidelines.

Requirements

  • High school diploma or General Education Degree (GED) preferred.
  • One to two years related experience or training, or equivalent combination of education and experience.
  • Must be 21 years of age.
  • Must have valid driver’s license.
  • Must have a good driving record.
  • Must have proof of auto insurance (SR-22 is not acceptable).
  • Must own means of reliable transportation.
  • Excellent communication skills, both written and verbal.
  • Must be self-motivated and a self-starter.
  • Able to work with very little direct supervision.
  • Highly organized, with a strong ability to work quickly and accurately while handling competing priorities.

Nice To Haves

  • Beverage sales and/or merchandising experience.
  • Knowledge of the local market.
  • Customer service skills.
  • Experience in the distribution industry.

Responsibilities

  • Manage an assigned territory by keeping abreast of business conditions, recognizing new opportunities within each account, and keeping necessary account records.
  • Develop the trust and confidence of the retailer as a merchandising consultant.
  • Compile lists of prospective customers for sales leads.
  • Travel throughout assigned territory to call on regular and prospective customers to solicit orders or talk with customers.
  • Prepare for each sales call by establishing a customer history, credit information, suggestively selling, troubleshooting, and understanding the company’s abilities.
  • Prepare timely and accurate reporting to sales management on sales distribution and promotion issues.
  • Maximize sales results through effective pre-planning and execution of objectives.
  • Develop a sound knowledge of the products and a working knowledge of competitive products.
  • Make persuasive presentations, answer questions, overcome objections, and present proof of proposals.
  • Display or demonstrate product, using samples or catalog, and emphasize salable features.
  • Quote prices and solicit orders.
  • Make sales and follow up calls to customers and prospects presenting the company's brands of products.
  • Write orders, design displays, and organize on-site promotions.
  • Understand and apply in-store merchandising principles in assigned retail accounts.
  • Influence retail accounts to use shelf management, cold box, and floor display guidelines to maximize sales opportunities.
  • Use point-of-sale materials to increase merchandising success.
  • Know which products each account sells and keep all products properly rotated, dusted, rebated, cleaned, and stocked at appropriate levels.
  • Adhere to the company’s professional dress and appearance policy at all times.
  • Safely perform job duties, being considerate to themselves and others.

Benefits

  • Salary range: $43K - $60K, Depending on Experience
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