Sales Representative - Wine & Spirits

Empire Merchants North • Town of New Baltimore, NY

1d • Onsite

About The Position

Empire Merchants North is seeking a highly motivated Sales Representative - Wine and Spirits for the Capital Region and Surrounding Counties, with a primary focus in Albany and Saratoga Counties. The territory also includes Warren, Columbia, Schenectady, Greene, Rensselaer, and Montgomery counties. Our Sales Representatives maximize the sales of supplier brands to the trade and consumer through effective territory planning, selling, merchandising, and communication that permits achievement of company and supplier objectives.

Requirements

• Primary focus in Albany and Saratoga Counties. Territory also includes Warren, Columbia, Schenectady, Greene, Rensselaer, and Montgomery counties.
• Proficiency in all electronic tools e.g., Diver and Liquid.
• Ability to maintain and effectively use the monthly pitch or program book, tasting notes, sell sheets, and information from suppliers.
• Ability to obtain and submit to the company's credit manager a signed and notarized credit application from the account at least 72 hours prior to submitting an opening order.
• Ability to obtain sales tax certificate.
• Must know, understand, and adhere to all federal, state. local laws, rules, and regulations.

Nice To Haves

• Industry certifications (WSET)

Responsibilities

• Plan times and activities to ensure achievement of company and supplier, volume, distribution, and merchandising objectives within the assigned territory.
• Call on accounts daily, following an established and efficient route, keeping route sheets up to date, and developing positive customer relations.
• Analyze the total territory and each account to determine priority selling and merchandising opportunities.
• Prepare and present professional sales presentations tailored to current supplier programs and customer needs.
• Interact with ADS’, Supplier Representatives, and Promotional Agency Representatives.
• Deliver effective sales presentations that achieve company and supplier objectives.
• Attend Company and/or Supplier sponsored training, including training classes and wine education classes.
• Stay up-to-date on company and competitive brand pricing, and features and benefits of supplier products and programs.
• Follow the principles of Sales Skills and Fundamentals Training (Prepare, Present Effectively, and Activate your business).
• Present the portfolio and current programs to increase sales and generate maximum revenue and case volume.
• Maintain and effectively use the monthly pitch or program book, tasting notes, sell sheets, and information from suppliers.
• Obtain appropriate off-premise distribution of supplier brands, types, and sizes, and gain maximum sell-through by conducting staff trainings, achieving supplier shelf standards, adjacencies, facings, and cold box presence.
• Gain feature price, promotion, and display merchandising support from off-premise accounts.
• Obtain appropriate on-premise distribution of supplier brands, type and sizes, and maximize business.
• Gain wine list presence, internal servicing skills, execution of wines-by-the-glass and features, conduct wait-staff trainings, gain back bar distribution, and proper merchandising of the back bar.
• Obtain distribution support from on-premise accounts.
• Request permanent P.O.S. materials for accounts to ensure brand visibility and account dominance.
• Work with supplier representatives and company managers for accompanied workdays designed to train and teach advanced selling skills.
• Know account needs and opportunities for each supplier work-with.
• Represent products, the company, and suppliers in a positive way while maintaining professional relationships.
• Follow up with accounts after a supplier work-with regarding any commitments made.
• Secure effective presentation of all brands represented in all accounts, in accordance with company and/or supplier merchandising standards.
• Install point-of-sale material within accounts and coordinate with merchandisers.
• Suggest shelf/cold box resets that achieve supplier and company standards.
• Ensure proper rotation of products in accordance with State and Federal law.
• Organize and conduct in-store consumer wine and spirit tastings.
• Keep current on which items are in stock and which items are out of stock and inform accounts accordingly.
• Maintain territory and account records in accordance with company policy and provide information and reports as directed.
• Be proficient in all electronic tools e.g., Diver and Liquid.
• Have available a defined agenda for all supplier work-withs.
• Keep management informed daily on all aspects of their territory, including turning in accurate recaps in a timely manner.
• Follow standard company policies and procedures.
• Submit sales reports and performance goals to salesperson's manager as requested.
• Collect wine lists, cocktail lists and cordial lists in all accounts requested by management.
• Maintain adequate, well-organized inventories of P.O.S., sales tools, supplies and merchandising materials.
• Attend and actively participate in sales meetings as directed by management.
• Maintain professional relationship with all suppliers.
• Obtain and submit a signed and notarized credit application from new accounts.
• Determine account classification with Field Sales Manager.
• Obtain levels of distribution for on and/or off premises accounts per division standards.
• Obtain sales tax certificate.
• Ensure all reports and surveys submitted are accurate.
• Understand, deliver, and receive all Company's forms, including review with commentaries, and field evaluations/work withs, are always to be dated and signed by the Company.
• Add in writing commentary with specificity if disagreeing with any review or field evaluation.
• Know, understand, and adhere to all federal, state, local laws, rules, and regulations.

Benefits

• 100% Commission-based / paid weekly.
• Eligible for sales incentives.
• Paid Holidays.
• Health and Welfare Plan (medical, dental, vision, disability coverage, life insurance via Union benefits)
• 401K plan
• PTO
• Vacation accrual
• Flexible Spending Account

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed