Sales Programs Assistant
About The Position
Join a dynamic and fast-paced team as a Sales Programs Assistant at Explore Edmonton, where you’ll play an important role in driving revenue and supporting business development efforts for the Edmonton Convention Centre. Reporting to the Senior Sales Manager, you will act as a key support resource for the Sales team, helping to identify opportunities, engage clients, and move business through the sales pipeline. In this role, you’ll be on the front lines of client engagement—responding to inquiries, qualifying leads, conducting site tours, and supporting proposal development. You’ll manage smaller bookings from inquiry to confirmation while contributing to larger, more complex opportunities alongside Sales Managers. Your ability to build relationships, stay organized, and manage multiple priorities will directly contribute to revenue growth and client satisfaction. Working closely with internal teams and external partners, you’ll help position the Edmonton Convention Centre as a premier destination for meetings, events, and experiences. You’ll also support sales campaigns, maintain accurate CRM data, and contribute to a high-performing, collaborative team environment. This position is fully in-office at the Edmonton Convention Centre.
Requirements
- 2–3 years of experience in hospitality, venue sales, event planning, business development, or a related field
- Strong communication, interpersonal, and relationship-building skills
- Demonstrated ability to identify and pursue sales opportunities
- Professional, client-focused approach with strong presentation skills
- Excellent organizational and time management skills with the ability to manage multiple priorities
- High attention to detail and accuracy in data entry and reporting
- Proficiency in Microsoft Office 365, particularly Excel and database systems
- Ability to work both independently and collaboratively in a team environment
- Ability to work occasional evenings and weekends as required
Nice To Haves
- Post-secondary education in Business, Hospitality, Marketing, or a related discipline is an asset
- Experience with Momentus or similar CRM/business operating systems preferred
- Experience in the hospitality or events industry is considered an asset
Responsibilities
- Respond to inbound sales inquiries and qualify prospective clients
- Prospect and identify new business opportunities through outreach and research
- Conduct cold outreach to potential clients and organizations
- Manage smaller bookings and internal events from inquiry through confirmation
- Conduct site tours and client presentations showcasing the venue
- Prepare prospect briefs and support Sales Managers on larger opportunities
- Assist with proposal preparation and client follow-ups
- Support promotional campaigns and packaged offerings to drive conversion
- Coordinate meetings, site tours, and virtual presentations
- Manage calendars and coordinate schedules between clients and Sales Managers
- Maintain accurate records of leads, activities, and opportunities in Momentus
- Monitor industry activity and event calendars to identify future opportunities
- Participate in networking events, industry initiatives, and FAM programs
- Collaborate with internal teams to support the sales process
- Manage shared inboxes and ensure timely, professional communication
- Ensure contracts, proposals, and documentation are accurate and complete
- Maintain CRM data integrity and support reporting requirements
- Prepare briefing notes, update SOPs, and support administrative processes
- Assist with maintaining event listings, including Eventbrite and website calendars
- Contribute to team collaboration, knowledge sharing, and continuous improvement initiatives
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
