Gestionnaire des programmes de vente DT Tire - Sales Program Manager- DT Tire

Groupe Touchette•Montreal, QC

About The Position

The Sales Program Manager is responsible for designing, executing, and optimizing DT Tire’s national sales programs to drive dealer engagement, increase market penetration, and support revenue growth across Canada. This role acts as a strategic link between corporate leadership, regional sales teams, dealer principals, and key partners. The manager ensures that programs such as banner initiatives, pricing models, promotions, warranties, rebates, and value-added services are aligned with DT Tire's strategy and consistently executed across all regions.

Requirements

Strong understanding of the Canadian tire/automotive distribution landscape.
Program development and management experience.
Solid financial and analytical skills, including ROI analysis and forecasting.
Proficiency with CRM tools, BI dashboards, and reporting platforms.
Strong communication and presentation skills.
Ability to influence cross-functional teams without direct authority.
Strong relationship-building skills with both internal teams and external dealer partners.
Ability to manage multiple priorities and deadlines across regions.
Strategic and commercially minded.
Organized, proactive, and results-oriented.
Comfortable working in a fast-paced environment with seasonal peaks.
Strong problem-solving and decision-making abilities.

Responsibilities

Develop and manage DT Tire’s national sales programs, including dealer programs, banner offerings and manufacturer-supported initiatives.
Conduct market and competitive analysis to recommend program improvements and growth opportunities.
Build annual program plans, performance KPIs, and adoption objectives.
Act as the primary Head Office contact for the assigned customer segment, responsible for coordinating program information, resolving operational issues, supporting adoption of national initiatives, and ensuring a consistent experience across the customer network.
Collaborate with regional sales teams to drive dealer adoption, retention, and satisfaction.
Assist with onboarding new dealers and transitioning dealers from competitive networks (e.g., Point S, independents etc.).
Provide program training, sales tools, and product knowledge to improve dealer success.
Maximize SOW and Market Potential.
Work closely with Merchandising, Marketing, Operations, Supply Chain, Finance, and Legal to develop and support national initiatives.
Ensure programs are operationally feasible, financially sustainable, and compliant with contractual requirements.
Lead national rollouts of new programs and policies.
Develop program materials, presentations, dealer communications, and training resources.
Partner with Marketing to ensure clear program visibility across channels.
Track program performance, dealer participation levels, KPIs, and ROI.
Deliver business reviews and insights to leadership, highlighting trends and opportunities.
Deliver business reviews and insights to assigned HQ Accounts, highlighting trends and opportunities.
Recommend enhancements or corrective actions to improve program impact.
Support regional sales directors and account managers with tools, training, and coaching related to program adoption.
Develop decision support tools, program calculators, and dealer-facing resources.
Participate in national and regional dealer meetings, trade shows, and vendor summits.
Monitor competitive dealer networks, including pricing models, programs, rebates, and banners.
Identify strategic opportunities to differentiate DT Tire’s value proposition.
Provide insights to leadership to support business planning and competitive response.