Sales Planner

GSTV•New York, NY

11d

About The Position

As a Sales Planner, you are a critical team member in driving new and renewed revenue via intelligent media plan building, campaign management, network packages, and excellent customer service to our advertising partners. You will regularly partner cross-functionally with Sales, Ad Operations, Insights & Analytics, Creative, and Marketing teams, focusing mainly on pre-sale efforts but ultimately through the entire campaign life-cycle to ensure the success of our advertising programs.

Requirements

Intermediate Computer Skills, particularly intermediate proficiency in Excel (solid ability to create pivot tables, v-lookups, SUMFIS, making charts, manipulating data, etc.).
Analytical skills (solid/intermediate) required to dissect raw data, draw conclusions and provide proposal recommendations.
Knowledge of Salesforce or similar CRM tool.
Expertise in both written and interpersonal communication, in relationship building, and collaboration in a cross-functional team comprised of diverse personalities, skill sets, and levels of experience.
3+ years of experience working in a similar role within the media industry (media agency or publisher).
Familiarity with the complete media buying/advertising life cycle.

Nice To Haves

Energetic self-starter with a positive "can-do" attitude that loves problem solving.
Strategic thinker with the ability to develop solutions even when they are not obvious.
Detail oriented with ability to deliver high impact, precise work under tight deadlines and pressure.
Results-driven with an ability to absorb complex concepts and communicate them clearly.
Obsessed with customer satisfaction and put our clients and consumers at the center of everything we do.
Respectful, likeable and relatable with high level of accountability and integrity.
Strong team player, willing to roll up your sleeves to get any job done.

Responsibilities

Partner directly with Account Executives to understand client objectives to build strategic media plans in response to client requests and RFPs, and proactive proposal requests.
Work hand-in-hand with Account Executives on strategic account management such as renewals, upsells, make-goods, cancellations, and assisting in development of QBRs and other relevant account documentation/presentation materials required.
Maintain pricing integrity and utilize historical data to provide strategic recommendations on an account level.
Leverage data including audience metrics to recommend targeting strategies and ad effectiveness solutions.
Collaborate and brainstorm internally and with external partners to develop strategic solutions beyond just media spots and support overall advertising product solutions.
Ensure proposals and campaigns are "executable" by leveraging your solid understanding of GSTV product offerings, operational capabilities, editorial values policy, network restrictions, and ad guidelines.
Navigate external Agency planning platforms (DoMedia, Adstruc, MediaX, etc.) and upload GSTV plans in alignment with agency requirements.
Serve as an informed stakeholder for creative production requests on campaigns you are managing.
Optimize campaigns and assist with troubleshooting campaign delivery issues with multiple internal teams as required.
Execute requests for mapping of inventory based on advertiser targets; develop coverage analyses.
Facilitate appropriate routing of client contracts, development of insertion orders, and posting of all documents in SalesForce.
Manage proper hand off for all closed deals to Sales and Ad Operations teams to ensure timely launch.
Support other Sales Planning team initiatives as needed.
Serve as an active contributor participating in team and organizational wide meetings, product and technology development initiatives.
Other duties as assigned.