Sales Ops Lead

WellTheory

3d•$127,000 - $140,000•Remote

About The Position

WellTheory is entering its fastest phase of commercial growth, and we're looking for a Sales Operations Lead to serve as the operational backbone of the team driving it. This is a hands-on, individual contributor role that sits at the intersection of sales operations, revenue operations, systems ownership, marketing operations, and commercial execution. You'll own our Salesforce infrastructure, manage our commercial tech stack, coordinate conference and event execution, and build the enablement resources our reps need to perform. This is a rare chance to build the operational foundation of a commercial team from the ground up. The right person is equally comfortable in a spreadsheet, a Salesforce workflow, and a cross-functional planning meeting, and gets real satisfaction from turning chaos into infrastructure. This role will report initially to our CEO initially, then to our Head of Commercial.

Requirements

Deep commercial operations experience — with 7-12+ years in sales operations, revenue operations, or commercial operations, ideally supporting SaaS or digital health go-to-market teams.
Understand the full commercial motion — from outbound through contracting — and where operations makes or breaks it
Salesforce owner, not just user. Deeply comfortable in Salesforce — not just running reports, but owning workflows, defining requirements, and driving system improvement. Knows how to partner with admins and stakeholders to make the system work for the people in it.
Builder, not advisor. Thrives in a hands-on role where you're building things—workflows, playbooks, dashboards, event plans—not just recommending them. Measures impact by what's running, not what's proposed.
Strategic partner, not order taker. Doesn't wait to be handed a problem — finds it, frames it, and comes to the table with a point of view.
Analytical and data-driven. Has a track record of translating insights into action — whether that's a business case for a prospective health plan, a rep efficiency analysis, or a signal in the pipeline data that changes how the team operates.
Organized and diligent. Creates order out of complexity and has strong follow-through. Can run conference logistics, keep the lead follow-up workflow moving, and update the process documentation — without letting anything slip.
Cross-functional operator. Works with equal ease across commercial leaders, legal, finance, and frontline sellers, translating between them, keeping projects moving, and building trust at every level.

Nice To Haves

Digital health, healthcare, or employer/health plan market experience
Familiarity with outbound tools (Outreach, Salesloft, ZoomInfo, Apollo, etc.)
Experience running conference or event logistics

Responsibilities

Own and optimize Salesforce infrastructure and overall sales systems strategy in partnership with an external admin and internal stakeholders
Manage the commercial tech stack, including tool selection, workflow optimization, system adoption, and rep efficiency
Partner with Finance, People Team, and C-Suite to design and manage sales quotas and compensation plans
Coordinate conference and event execution, including logistics, pre-event campaigns, post-event follow-up, and lead capture workflows
Improve sales team workflow and execution across process, contracting, legal coordination, and internal operations
Maintain and continuously improve the sales team's knowledge base, process documentation, and internal resources
Build and support sales enablement programs, including playbooks, messaging, onboarding materials, and training resources
Develop and improve outbound cadences, account development workflows, and rep outreach processes
Support data analytics and business case development for prospective employers, health plans, and other key accounts
Track and improve core operating metrics, including rep efficiency, conference lead follow-up speed, and process adherence