Sales Operations Manager

Steele Auto Group•Dartmouth, NS

7d•CA$130,000 - CA$150,000•Onsite

About The Position

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential. Steele Auto Group is currently expanding and seeking a strategic and results-driven Sales Operations Manager to elevate sales performance, improve operational consistency, and enhance customer experience across our dealership network. This position is based in Dartmouth, Nova Scotia, and reports to the Vice President of Retail Operations. This is a high-impact leadership role responsible for optimizing sales processes, strengthening CRM and lead management practices, and partnering with dealership and corporate leaders to drive sustainable, profitable growth.

Requirements

5+ years of automotive dealership sales experience.
5+ years of leadership experience in a retail environment.
Proven success driving performance improvement, leading change, and coaching leaders, in an employee and customer-focused environment.
Experience with CRM systems and sales process management; enterprise-level implementation experience is an asset.
Strong analytical, communication, and problem-solving skills.
Ability to travel up to 25%.
Valid driver's license with a clean driver's abstract.

Nice To Haves

Post-secondary education in business or a related field is considered an asset.
enterprise-level implementation experience is an asset.

Responsibilities

Lead CRM implementation, optimization, and adoption across the organization.
Design, implement, and support standardized sales processes that drives consistency, accountability, and performance across the network.
Monitor lead management, sales performance, inventory metrics, customer satisfaction, and other key performance indicators.
Analyze performance trends, identify opportunities, and lead action plans that improve sales effectiveness and operational results.
Lead customer experience initiatives and support the execution of the Steele Auto Group Sales Playbook.
Conduct operational reviews and mystery shopping to ensure process adherence and identify opportunities for improvement.
Partner with Sales, Marketing, F&I, Used Vehicle Operations, Aftersales, and Training teams to maximize performance and customer outcomes.
Develop KPI reporting and dashboards to support data-driven decision-making.
Support dealership leaders in achieving sales, profitability, and customer experience objectives.
Identify opportunities to improve processes, leverage technology, and implement best practices across the dealership network.