Sales Operations Coordinator

Reformed Pilates•Scottsdale, AZ

2d•Hybrid

About The Position

The Sales Operations Coordinator is responsible for the execution and management of the Reformed Pilates sales funnel across an assigned portfolio of studio locations. This role owns lead response, appointment scheduling, CRM accuracy, show-rate support, and enrollment follow-up—ensuring every lead receives a timely, thoughtful, and consistent experience. This is an execution-focused role that plays a critical part in supporting membership growth and studio performance. The Sales Operations Coordinator works in partnership with the Sales Operations Lead, with each team member managing a designated studio portfolio while maintaining ownership of their assigned leads throughout the entire enrollment journey. Lead ownership follows a first-contact rule: whichever team member first engages a lead retains ownership of that lead through the full sales funnel, regardless of which studio the client ultimately visits.

Requirements

At least 2 years of previous experience in sales, hospitality, customer service, or client experience
Strong communication and relationship-building skills
Highly organized with strong attention to detail
Ability to manage multiple priorities and deadlines simultaneously
Comfortable working within CRM systems and technology platforms
Strong follow-through and accountability
Ability to work independently while collaborating effectively with cross-functional teams

Nice To Haves

Experience in boutique fitness, wellness, hospitality, or membership-based businesses
Familiarity with Mariana Tek, HubSpot, Salesforce, or similar CRM platforms
Experience supporting multi-location operations

Responsibilities

Manage all stages of the LAS(E) sales funnel across assigned studio locations
Respond promptly to all inbound leads
Warm leads and schedule studio visits, consultations, and introductory experiences
Send appointment confirmations and reminders to maximize show rates
Follow up with prospective members who have not yet enrolled
Maintain ownership of assigned leads throughout the entire enrollment journey
Ensure consistent execution of the Reformed Pilates sales process
Maintain accurate and up-to-date lead records within the CRM
Log all outreach activity, lead status updates, and enrollment outcomes
Ensure CRM data remains clean, organized, and actionable
Identify and escalate data inconsistencies or system issues when needed
Partner closely with studio teams to support enrollment opportunities
Communicate proactively regarding scheduled consultations and upcoming studio visits
Support membership growth initiatives across assigned studio locations
Serve as a resource to studio teams regarding lead management and sales process execution
Execute the Reformed Pilates sales process in a welcoming, consultative, and client-centered manner
Uphold company response-time standards and follow-up expectations
Deliver a high-touch experience that reflects the Reformed Pilates brand
Maintain professionalism and consistency across all client interactions