Sales & Marketing Manager

Builder Lead Converter

12d•Remote

About The Position

Builder Lead Converter helps home builders improve lead generation, Sales follow-up, customer engagement, and business growth through proven Marketing systems, technology, and training. We are growing quickly and looking for a Sales & Marketing Manager who can bring structure, accountability, and consistent execution to our Sales and Marketing efforts. This is not a role for someone who wants to personally handle every Marketing task or focus only on closing Sales. We need a strong manager who can turn ideas into clear plans, coordinate people and priorities, track results, and keep important initiatives moving forward. This role oversees both Builder Lead Converter's internal sales and marketing execution and the delivery of client-facing marketing services. The manager will ensure internal growth initiatives and client campaigns have clear priorities, owners, timelines, handoffs, performance visibility, and accountability. The Visionary will continue to own market direction, strategic partnerships, webinars, major opportunities, and high-level sales vision. Marketing specialists will continue to own technical and channel execution. This role will own the planning, coordination, management, accountability, and execution system connecting those areas. The right person will be proactive, organized, resourceful, and comfortable working in an entrepreneurial company where everyone takes ownership and contributes to growth. This position reports to the Integrator and works closely with the Visionary, Leadership Team, Account Management, Client Operations, and Marketing specialists.

Requirements

Experience managing a Marketing, Sales and Marketing, growth, demand generation, or similar commercial team.
Direct experience leading remote employees, contractors, or specialists.
Strong understanding of the Sales and Marketing funnel.
Ability to connect Marketing activity to measurable business results.
Experience building calendars, workflows, scorecards, project plans, or accountability systems.
Strong organization, communication, prioritization, and follow-through.
Ability to manage specialists without needing to perform every technical task yourself.
Confidence holding team members accountable and addressing missed commitments.
Experience working with founders, executives, or entrepreneurial leadership teams.
Experience coordinating Marketing delivery across Account Management, Client Operations, Sales, and specialist teams.
Ability to balance internal growth priorities with client-facing delivery commitments and team capacity.
Strong written and verbal English communication skills.
A practical, hands-on leadership style.
A proactive mindset and willingness to take ownership without waiting for complete instructions.
Comfort working in a fast-moving company where priorities may change as the business grows.

Nice To Haves

Experience with a Marketing agency, professional services company, technology-enabled business, or homebuilding industry.
Familiarity with High Level CRM software (or similar), Google Analytics, Google Tag Manager, Google Ads Manager, Meta Ads Manager, CRM systems, and Jira project management tools.
Working knowledge of SEO, paid advertising, social media, email Marketing, content, landing pages, and Marketing automation.
Experience supporting webinars, partnerships, Sales enablement, lead follow-up, or service launches.
Familiarity with EOS, including the relationship between a Visionary and Integrator.
Experience overseeing client-facing Marketing delivery in an agency, professional services company, or recurring-service business.
Experience managing team capacity, delivery risks, client commitments, and cross-functional handoffs.
Experience working with Account Management or Client Operations teams.
Familiarity with Jira, Confluence, Trello, Ninety, or similar project and accountability systems.

Responsibilities

Lead and manage our remote Marketing team.
Turn company goals into clear quarterly Sales and Marketing priorities.
Build and maintain a rolling 90-day calendar for campaigns, webinars, content, partnerships, offers, and launches.
Assign responsibilities, deadlines, and priorities across the team.
Run weekly meetings, one-on-one check-ins, and accountability follow-ups.
Coordinate campaign launches and make sure all messaging, creative assets, landing pages, follow-up, and tracking are ready.
Oversee the operating cadence and delivery visibility for client-facing marketing services.
Ensure client campaigns have clear priorities, owners, deadlines, dependencies, tracking, and follow-through.
Work with Account Management to identify client risks, missed commitments, capacity issues, performance concerns, and delivery blockers.
Improve consistency, accountability, quality, and communication across internal and client-facing marketing work.
Maintain visibility into Marketing team capacity and ensure internal initiatives and client deliverables are prioritized appropriately.
Connect Marketing activity to leads, lead sources, MQLs, SQLs, first appointments, opportunities, conversion rates, and revenue.
Maintain visibility into the sales pipeline, lead follow-up, appointments, opportunities, conversion performance, and revenue forecast.
Ensure Sales has the messaging, assets, offers, landing pages, nurture, follow-up processes, and reporting needed to convert demand.
Initially coordinate sales follow-up and accountability, and help establish the operating structure for future Sales hires.
Maintain simple scorecards and reports that show what is working and where improvement is needed.
Coordinate with leadership, Account Managers, Client Operations, Marketing specialists, future Sales hires, and other delivery teams to ensure both BLC initiatives and client-facing marketing work are executed consistently.
Identify roadblocks early and help the team solve them.
Improve workflows, documentation, communication, and follow-through.
Bring recommendations and solutions, not just problems.
Make sure projects are completed accurately, on time, and at a high standard.
Partner with Client Operations to ensure client-facing marketing work is properly scoped, prioritized, assigned, tracked, and delivered.
As the Client Operations function develops, this role will retain ownership of marketing team execution, capacity, quality, and performance, while Client Operations supports the broader client-delivery workflow and cross-functional coordination.