Sales & Marketing Manager

Oak Hammock•Gainesville, FL

17h•Onsite

About The Position

Oak Hammock at the University of Florida is an active, yet relaxed, Life Plan Community in Gainesville, Florida. We offer a full continuum of health care, including independent living, assisted living, specialized memory support, skilled nursing, and home care. Our community offers an unprecedented lifestyle of comfort and convenience with a rich array of services and amenities that are focused on optimal well-being. The sales and marketing manager is responsible for the daily leadership and operation of Oak Hammock’s sales and marketing functions. Reporting directly to the vice president of marketing, public relations and community affairs, the manager translates organizational strategy into actionable sales, marketing, communications and customer-engagement plans that support occupancy, revenue and brand objectives. The manager supervises departmental staff, manages the prospect pipeline and customer relationship management system, oversees sales activities, coordinates advertising and marketing campaigns, manages digital and print content, directs prospect events and monitors progress toward established goals. The manager ensures that departmental initiatives are implemented efficiently, consistently and in accordance with Oak Hammock’s brand standards, policies, budget and strategic priorities. The manager works closely with the vice president to evaluate performance, identify emerging opportunities and recommend adjustments to sales and marketing strategies. The manager also collaborates across departments to provide a coordinated and positive experience for prospective residents, new residents, referral partners and other stakeholders.

Requirements

Bachelor’s degree; coursework in public relations, marketing, communications, management or related field preferred (OR 10+ years in similar role)
Proven experience in sales, marketing, communications or senior living sales environment
Knowledge of residential construction processes and applications beneficial
Experience working in health care setting
Strong organizational skills with the ability to prioritize, manage multiple projects and meet deadlines
Professional public speaking abilities
Empathetic, energetic and professional with the ability to engage with a diverse senior population
Team-oriented, flexible and capable of working in support roles and roles of authority; ability to work independently; instinctive and anticipatory

Nice To Haves

Photography, videography and content creation skills preferred

Responsibilities

Daily leadership and operation of Oak Hammock’s sales and marketing functions.
Translate organizational strategy into actionable sales, marketing, communications and customer-engagement plans.
Supervise departmental staff.
Manage the prospect pipeline and customer relationship management system.
Oversee sales activities.
Coordinate advertising and marketing campaigns.
Manage digital and print content.
Direct prospect events.
Monitor progress toward established goals.
Ensure departmental initiatives are implemented efficiently, consistently and in accordance with Oak Hammock’s brand standards, policies, budget and strategic priorities.
Evaluate performance, identify emerging opportunities and recommend adjustments to sales and marketing strategies.
Collaborate across departments to provide a coordinated and positive experience for prospective residents, new residents, referral partners and other stakeholders.

Benefits

University of Florida partnership with community discounts and access to opportunities through the Gator One UF ID Card
OH I CAN! Scholarship and Tuition Reimbursement Programs
Pay Every Other Week
Health, Dental, and Vision Insurance
Company Paid Short Term Disability
Long Term Disability
401K Retirement and Investing Plan with Company Match
Paid Time Off Accrual
6 Paid Holidays and 1 Additional Floating Holiday
Helping Hands Emergency Loan Fund