Sales & Marketing Cloud Administrator

Lakefield Veterinary Group•Kent, WA

12h•Hybrid

About The Position

The Sales & Marketing Cloud Administrator is responsible for the administration, configuration, optimization, and ongoing support of the company’s Sales and Marketing Cloud platforms. This role ensures that marketing, sales, and customer communication tools are reliable, scalable, compliant, and aligned with business goals such as lead generation, conversion, retention, and customer experience. Reporting to the VP of Marketing and Senior Marketing Manager (with close partnership across Mergers and Acquisitions, Recruiting, Operations, IT, and Analytics), this role serves as the system owner for campaign execution, automation workflows, data integrity, user access, and performance reporting across Sales and Marketing Cloud environments. The ideal candidate is technically strong, process-driven, and comfortable translating business needs into system solutions while maintaining best practices for data governance, automation, and reporting.

Requirements

Bachelor’s Degree in Marketing, Information Systems, Business, or related field, or equivalent experience
3+ years of experience administering Sales and/or Marketing Cloud platforms
Hands-on experience with campaign automation, data extensions, workflows, and reporting
Strong understanding of CRM concepts, lead management, and marketing automation
Experience supporting cross-functional stakeholders with varying technical expertise
Strong technical aptitude with the ability to translate business requirements into system solutions
Highly organized and detail-oriented with strong documentation habits
Analytical mindset with comfort working with large datasets and performance metrics
Excellent communication skills across technical and non-technical audiences
Proactive problem-solver with strong troubleshooting abilities
Ability to manage multiple priorities in a fast-paced environment
Ownership mentality with a focus on system reliability, scalability, and continuous improvement

Nice To Haves

Salesforce Sales Cloud and Marketing Cloud experience
Experience with Journey Builder, Email Studio, Automation Studio, or comparable tools
Experience supporting multi-location or high-volume campaign environments
Familiarity with APIs, integrations, and data synchronization concepts
Salesforce Administrator or Marketing Cloud certifications

Responsibilities

Serve as the primary administrator for Sales and Marketing Cloud platforms
Configure and maintain system settings, permissions, user roles, and security controls
Manage user onboarding, training, and ongoing support
Ensure system stability, performance, and scalability
Oversee System Implementation partnership including ongoing post-implementation support
Support the design, build, and deployment of marketing campaigns including: Email campaigns and journeys, Lead nurturing and lifecycle automation, Transactional and operational communications
Configure automation workflows, triggers, and integrations to support marketing and sales processes
Partner with marketing stakeholders to ensure campaigns are built accurately and launched on time
Maintain data quality, structure, and hygiene across Sales and Marketing Cloud environments
Manage data imports, synchronization, and integrations with internal systems and third-party tools
Ensure accurate mapping between Sales Cloud, Marketing Cloud, and other connected platforms
Develop and maintain data governance standards, documentation, and best practices
Build and maintain dashboards and reports to support: Campaign performance and engagement metrics, Lead and pipeline visibility, Conversion and attribution insights
Partner with marketing and sales teams to translate reporting needs into actionable insights
Identify system optimization opportunities to improve efficiency, personalization, and performance
Ensure compliance with email regulations and data privacy requirements (e.g., CAN-SPAM, GDPR where applicable)
Manage consent, preference centers, suppression lists, and unsubscribe processes
Stay current on platform updates, releases, and best practices
Proactively recommend enhancements and process improvements
Act as a key liaison between Marketing, Sales, Operations, IT, and external vendors
Support troubleshooting, issue resolution, and root-cause analysis
Assist with vendor coordination and system upgrades or enhancements
Document processes, configurations, and workflows to support continuity and scalability