Sales Marketing - Analyst, Product Marketing

Vizio Services•Los Angeles, CA

8h•Onsite

About The Position

The Manager, Sales Marketing role leads, contributes, and activates strategic initiatives to equip the VIZIO Media and Entertainment Sales team with compelling narratives, advertising solutions, and experiences that accelerate revenue, deepen advertiser engagement, and strengthen industry presence. This role requires an in-depth knowledge of the M&E landscape including SVOD, AVOD, FAST, MVPD, and Theatrical partners. This role is responsible for shaping and delivering priority initiatives, self-service solutions, and bespoke programs based upon market insights to further success. This position requires close cross-functional collaboration across multiple teams including sales, product, platform marketing, PR/events, Walmart Connect, and more to develop integrated, client-facing materials and engagement strategies. The ideal candidate excels at translating needs into clear and persuasive materials that drive measurable business outcomes. This role is part of the B2B Marketing team that equips the VIZIO Sales organization with content, solutions, training, and experiences that accelerate ad revenue growth, deepen advertiser engagement, and increase industry presence. Through close collaboration at the regional, product, and category level, this role creates client-facing materials and strategic engagement initiatives that ensure sellers are able to effectively communicate VIZIO’s value in-market.

Requirements

Proven experience in B2B Sales Marketing, Sales Enablement, or Advertising/Media within the Media and Entertainment vertical
Strong storytelling and communication skills, with the ability to translate complex offerings into clear, compelling sales narratives
Experience developing client-facing materials (decks, one-sheets, pitch content) that drive business outcomes
Demonstrate ability to partner cross-functionally with sales, product, and external stakeholders to deliver aligned strategies
Expertise in pitch strategy, client engagement, and B2B marketing programs
Analytical mindset with the ability to leverage data and insights to refine messaging and improve effectiveness
Bachelor’s degree in Business, Technology, Communications, or related field OR 1 year’s experience in eCommerce, retail operations, or related field.
1 years’ experience in SQL, Python, or Looker.
Advanced Excel skills.

Responsibilities

Own the development and evolution of multiple VIZIO narratives, ensuring clear, differentiated positioning in the market
Work closely with regional sales leaders and individual sellers to provide solutions to proactive and reactive proposals
Partner with product marketing to develop and execute compelling sales decks, one-sheets, and pitch materials for new and existing products based upon industry insights and sales feedback
Lead and execute pitch toolkit improvement with clear parameters for sales effectiveness
Drive client engagement strategies especially within priority agencies and clients, including storytelling frameworks and tailored experiences
Develop and manage B2B communications, ensuring consistent messaging across internal and external channels
Interpret internal and external business challenges and recommend best practices to improve products, processes, and/or programs
Deliver internal sales communications and training to improve seller readiness and adoption of key narratives and tools
Use insights and performance data to continuously optimize sales marketing strategies, materials, and engagement approaches