Sales Manager

Reli.•Cerritos, CA

8d•Hybrid

About The Position

Reli. is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers. We are hiring our first senior Sales Manager, a foundational hire as we build a structured, AI-native sales function. This is a player-coach role reporting directly to our Founder/CEO, covering two distinct revenue opportunities: B2B sales of Reli. ’s physical product catalog and Commercial sales of Rel.ai, our agentic AI software product, launching this 2026. You ’ll personally drive high-value deals, manage a direct report from day one, and build the process, systems, and tooling stack that will power this function for years to come. This role is exciting because you will build the sales function from scratch, with B2B sales of our physical products and the entire commercial motion for Rel.ai being wide-open opportunities. The pipeline architecture, sales process, KPI dashboards, and AI-native tooling stack are all yours to design. You ’ll report directly to our Founder/CEO with real visibility and real influence over the direction of the company. Strong performance opens a multi-year path to Director and eventually VP-level scope; internal promotion is core to how Reli. operates. You will also be selling Reli. ’s catalog which includes trash bags and can liners, paper bags, polymailers and shipping supplies, foodservice disposables, gloves and PPE, food storage bags, and more. The B2B buyer universe is large and diverse: restaurants, hospitality, healthcare, e-commerce fulfillment, property management, schools, offices, and janitorial services. You ’d be building direct B2B relationships in categories where we have strong product-market fit but limited non-Amazon coverage today. Rel.ai is an agentic intelligence layer for eCommerce sellers - an AI copilot that thinks, analyzes, and acts across advertising, product, and supply chain decisions. You ’d own the full commercial motion from launch: outbound prospecting, demos, pricing, closing, and expansion. This is a genuinely interesting product to sell to sophisticated buyers, and you ’d be building the entire playbook. We are building this sales function around what ’s actually possible this 2026; AI-driven research and prospecting, conversational AI in the pipeline, modern pipeline analytics. We ’re starting clean, which means designing around modern capabilities rather than retrofitting them. We ’re looking for someone who ’s already evolved their own approach to sales and is excited to build a team that operates this way. You ’d inherit one direct report on day one - an experienced team member from our Customer Success side who brings real account knowledge, existing relationships, and an active pipeline. You ’d shape what their evolved role looks like in your first 60 days. This is a genuine asset for hitting your Year 1 numbers.

Requirements

Bachelor ’s degree in business, marketing, communications, or related field
6-10 years of B2B sales experience with a consistent track record of meeting or exceeding quota
Real player-coach experience: personal quota + coaching/mentoring scope
Comfortable building pipeline from scratch; cold outreach, conferences, network-building
Systems thinker: you write SOPs naturally and treat CRM hygiene as part of the craft
Thrives in ambiguity; does best work when the playbook is still being written
Genuine, current knowledge of AI-native sales; research, prospecting, coaching, analytics

Nice To Haves

SaaS sales experience, especially at early-stage companies
Physical goods or DTC-adjacent B2B sales experience
Foodservice, hospitality, janitorial, packaging, or B2B distribution category experience
Retail channel / big-box buyer experience
Early-stage or high-growth company background (50–200 employees)
Hands-on experience deploying modern AI sales tooling; not just familiarity, but actual use

Responsibilities

Source and close Reli. B2B physical product deals through outreach, conferences, and network development
Close inbound B2B opportunities (marketing-sourced, partner-referred)
Own the full commercial motion for Rel.ai from launch day one
Build enterprise and retail/brick-and-mortar pipeline for Year 2 revenue (12–18 month cycles)
Manage one direct report from day one; design their evolved role and comp in your first 60 days
Conduct weekly 1:1s, coaching on higher-stakes opportunities, performance and development conversations
Hire and onboard Year 2+ team members; team scale target is 3–5 by end of Year 2
Set up CRM: source attribution mechanics, pipeline review structure, stage-gate criteria
Document sales process for both Reli. physical products and Rel.ai
Develop KPI dashboard and AI-native tooling stack (research, prospecting, pipeline analytics)
Co-own strategic account decisions with the Founder/CEO
Provide weekly product feedback to the Rel.ai team based on customer signals
Deliver monthly sales updates to leadership; partner with P&C on Year 2+ hiring