Sales Manager - Courtyard Fort Worth Alliance

Coury Hospitality•Fort Worth, TX

4d•Onsite

About The Position

The Sales Manager is responsible for booking meetings, catering needs, and local and social catering business at Courtyard Fort Worth at Alliance Town Center. The role is accountable for meeting budgeted revenue goals while exceeding customer satisfaction expectations. The Sales Manager anticipates customer needs, builds strong relationships, and drives repeat business through proactive selling, relationship management, and consistent follow-up. This role calls for an energetic, detail-oriented professional with a passion for 5-star service, a flexible can-do attitude, and strong communication skills. The Sales Manager works closely with the Catering Department and other hotel teams to support sales, event execution, customer satisfaction, and business growth.

Requirements

Advanced ability to read, write, and communicate effectively in English, verbally and in writing.
Strong leadership, motivation, interpersonal, and customer service skills.
Excellent hospitality skills and a professional, warm, and friendly demeanor.
Knowledge of dining, catering, and competitive market segments.
Ability to translate sales vision into actionable business results.
Strong written and verbal communication skills.
Proficiency in Microsoft Office and POS systems.
Strong organizational skills, attention to detail, and follow-through.
Ability to work extended hours, including weekends and holidays, based on business needs.
3–5 years of hospitality sales experience required, preferably in upscale or luxury properties.
Ability to move throughout the property and stand for extended periods during events.
Ability to sit, stand, walk, talk, and hear in person and by phone.
Frequent use of hands for computer and communication tasks.
Ability to stoop, kneel, bend, crouch, and lift up to 25 pounds.
Ability to push, carry, and repeatedly move items up to 25 pounds during events.

Nice To Haves

Bachelor’s degree in Hospitality Management or a related field preferred.
Working knowledge of Tripleseat and OpenTable preferred.

Responsibilities

Provide a high level of customer service and respond to calls, emails, and leads within 24 hours.
Solicit and secure hotel business through proactive sales, using available tools to identify competitive accounts and new opportunities.
Maintain consistent outreach through property visits, phone, email, and digital communication.
Build and maintain long-term business relationships that encourage repeat and referral business.
Attend networking events and participate in civic organizations or industry associations to increase market presence.
Understand hotel business strategies and goals, and develop action plans to achieve revenue targets.
Maintain accurate sales and revenue data in systems for forecasting and reporting.
Keep organized client files with complete and accurate documentation.
Attend BEO and departmental meetings as directed by leadership.
Collaborate with the Catering Department on operations and event execution.
Greet groups onsite and remain visible during events to support client satisfaction.
Monitor event execution to ensure contracted details are delivered.
Follow up with clients after events to confirm satisfaction, express appreciation, and address concerns.
Communicate client feedback to relevant departments to support service improvements.
Ensure accurate billing and follow up on accounts to secure timely payment.
Assist other sales and catering managers with site inspections as needed.
Participate in property-specific client events and promotional functions.
Assist with reporting, forecasting, and sales analysis as required.
Support sales initiatives during trade shows, campaigns, and hotel activations.
Maintain a professional appearance and represent the property professionally.
Foster a positive, collaborative work environment aligned with company values.
Perform additional duties as assigned by leadership; duties may be added or revised based on business volume and organizational needs.