Sales Manager - Courtyard Fort Worth Alliance

Coury Hospitality•Fort Worth, TX

3d•Onsite

About The Position

The Sales Manager is responsible for booking meetings, meeting and local/social catering business for the hotel. The role is accountable for achieving budgeted revenue goals while exceeding customer satisfaction expectations. The Sales Manager anticipates customer needs, builds strong relationships, and drives repeat business through proactive selling, relationship management, and consistent follow-up. The position calls for an energetic, detail-oriented professional with a passion for high-quality service, a flexible can-do attitude, and strong communication skills. The role works with the Catering Department on event operations and execution, greets groups on-site, monitors events against contracted details, and follows up with clients afterward. The Sales Manager also maintains sales records, client files, forecasts, and reports; supports sales initiatives and property events; and represents the property professionally. Additional duties may be assigned or revised according to leadership direction, business volume, and organizational needs.

Requirements

Advanced ability to read, write, and communicate effectively in English, verbally and in writing.
Strong leadership, motivation, and interpersonal skills.
Strong customer service orientation and hospitality skills.
Professional, warm, and friendly demeanor.
Knowledge of dining, catering, and competitive market segments.
Ability to translate sales vision into actionable business results.
Strong written and verbal communication skills.
Proficiency in Microsoft Office and POS systems.
Strong organizational skills, attention to detail, and follow-through.
Ability to work extended hours, including weekends and holidays, based on business needs.
3–5 years of hospitality sales experience required, preferably in upscale or luxury properties.
Ability to move throughout the property and stand for extended periods during events; sit, stand, walk, talk, and hear in person and by phone; frequently use hands for computer and communication tasks; stoop, kneel, bend, and crouch; and lift, push, carry, or repeatedly move items up to 25 pounds.

Nice To Haves

Working knowledge of Tripleseat and OpenTable.
Bachelor’s degree in Hospitality Management or a related field preferred.

Responsibilities

Provide customers with a high level of service.
Respond to calls, emails, and leads within 24 hours.
Proactively solicit and secure hotel business using available tools to identify competitive accounts and new opportunities.
Maintain outreach through property visits, phone, email, and digital communication.
Build and maintain long-term business relationships that encourage repeat and referral business.
Attend networking events and participate in civic organizations or industry associations to increase market presence.
Develop individual action plans aligned with hotel business strategies and revenue targets.
Maintain accurate sales and revenue data for forecasting and reporting, and keep complete, organized client files.
Attend BEO and departmental meetings as directed by leadership.
Collaborate with the Catering Department on operations and event execution.
Greet groups on-site and remain visible during events to support client satisfaction.
Monitor event execution to ensure contracted details are delivered.
Follow up with clients after events, express appreciation, address concerns, and communicate feedback to relevant departments.
Ensure accurate billing and follow up on accounts to secure timely payment.
Assist other sales and catering managers with site inspections as needed.
Participate in property-specific client events and promotional functions.
Assist with reporting, forecasting, and sales analysis.
Support sales initiatives during trade shows, campaigns, and hotel activations.
Maintain a professional appearance and represent the property professionally.
Foster a positive, collaborative working environment aligned with company values.
Perform additional duties as assigned by leadership.