Sales Manager – SMERF

Peregrine Hospitality•Atlanta, GA

16h

About The Position

The Sales Manager – SMERF is responsible for identifying and developing target accounts and nurturing existing client relationships to meet or exceed individual sales goals for revenue, ADR, and transient group business in the Atlanta area. The role involves proactive sales activities, including outside calls, trade shows, and site visits within the assigned market. Building long-lasting, trusting relationships with clients, GSOs, and peers is essential, along with understanding how the role contributes to the hotel's overall financial success. The position also coordinates familiarization tours, customer events, and site inspections; works with other sales channels and the Events department; supports the operational aspects of booked business; and resolves guest issues arising from the sales process. The manager must follow departmental policies, service procedures, brand guidelines, and safety and security procedures. Flexible scheduled shifts and sometimes long hours may be required based on business needs.

Requirements

Bachelor’s degree required, or an equivalent combination of education and experience.
At least 5 years of sales experience in an area or market role.
Ability to apply strong leadership skills in a dynamic environment.
Strategic planning skills and ability to translate financial concepts into actionable business strategies and tactics.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to understand and align with the hotel’s mission, vision, and goals.
Ability to prioritize tasks, work efficiently with limited supervision, and manage multiple tasks with attention to detail, speed, and accuracy.
Effective communication in the primary workplace language, including excellent communication, follow-up, and organizational skills.
Ability to work under pressure and in challenging conditions, use good judgment to resolve problems, follow directions, and collaborate effectively as part of a team.
Ability to work flexible scheduled shifts based on business needs.
Ability to lift and/or carry up to 50 pounds.
Ability to hear, understand, and communicate orally and in writing with staff, vendors, and guests in normal in-person and phone conversations.
Ability to stand and walk for extended periods.
Ability to bend and twist, push and pull, stoop, and kneel.

Nice To Haves

Marriott brand experience.

Responsibilities

Exceed established monthly, quarterly, and annual targeted sales goals.
Maintain an active list of target accounts to support ongoing relationship development.
Establish new client relationships and maintain existing relationships to maximize revenue.
Prospect target client lists to solicit new business opportunities.
Identify ways to penetrate key business activities in the market and bring profitable business to the hotel.
Respond in a timely manner to incoming group sales opportunities within predefined parameters.
Coordinate sales efforts with other sales channels and on-property resources to avoid duplication and complement one another.
Capture and close the best opportunities for the property based on market conditions, property needs, and hotel parameters.
Plan and coordinate familiarization tours, in-market customer events, and site inspections for in-market and out-of-market accounts; communicate with Event Management, collect information for targeted planning, and track bookings and leads generated.
Execute and support operational aspects of booked business.
Transfer accurate, complete, and timely information to the Events department in accordance with hotel and brand standards.
Effectively resolve guest issues arising from the sales process and escalate issues to property and sales leadership as appropriate.
Maintain knowledge of and comply with departmental policies, service procedures, 4 Keys service standards, brand guidelines, and safety and security procedures.
Perform additional duties as assigned by management.
Participate in establishing department goals and objectives.