Sales Manager – Roller Division (OM5)

All Job Postings•Alpena, MI

About The Position

Omni Metalcraft is seeking a motivated and experienced Sales Manager to lead sales efforts for its Roller Division (OM5) and grow customer relationships and market presence. The division offers standard and custom conveyor rollers for material-handling applications, including gravity, grooved, sprocketed, tapered, poly-ribbed, and custom rollers. The Sales Manager is responsible for customer acquisition, growth, and retention. The role develops and executes sales strategies, creates new business opportunities, and builds long-term relationships with existing customers. It works closely with Account Management, Product Specialists, Product Management, Operations, and Product Development to understand customer needs and deliver valuable solutions. Success requires sales leadership, relationship building, problem solving, and an understanding of customer and market needs.

Requirements

Strong sales and business-development skills.
Customer relationship and account-management skills.
Leadership and team-development skills.
Effective negotiation and communication skills.
Strong organization and follow-through.
Analytical and problem-solving skills.
Ability to identify and develop new sales opportunities.
Ability to manage multiple priorities and customer relationships.
Strong collaboration skills across sales, operations, and product teams.
Customer-focused decision-making.
Ability to understand and communicate technical product information.
Knowledge of or experience with B2B sales and business development, customer acquisition and retention strategies, account and relationship management, sales pipelines and opportunity management, industrial or manufacturing environments, customer feedback and issue-resolution processes, basic financial concepts used to evaluate opportunities and return on investment, and technical or application-based selling.
Ability to turn sales objectives into clear, measurable action plans; develop and execute strategies that generate new business; build long-term relationships; guide an Account Management team; translate customer feedback into recommendations; coordinate across relevant teams; address customer concerns; support new-product launches; evaluate programs and opportunities based on results and return on investment; and balance new-business development with existing-customer growth.

Nice To Haves

Experience with material-handling equipment, conveyor rollers, conveyor components, manufacturing, or other industrial products.

Responsibilities

Develop and implement a sustainable sales strategy focused on acquiring new customers.
Identify new prospects, opportunities, and markets for Roller Division products.
Build and maintain strong customer and channel-partner relationships.
Develop strategies to grow and retain existing customers.
Support and guide the Account Management team in identifying customer growth opportunities.
Manage the PBO Program to maximize sales opportunities and evaluate return on investment.
Develop effective methods for gathering and evaluating customer feedback.
Use customer feedback and sales information to identify opportunities for improvement and growth.
Evaluate and coordinate customer visits.
Collaborate with Operations to review RMAs, incidents, and customer concerns.
Work with Product Specialists to develop initiatives that increase product sales.
Plan and coordinate sales initiatives for existing products.
Partner with Product Specialists and Product Managers on successful new-product launches.
Work with the Incident/RMA Team to help resolve customer concerns.
Collaborate with Product Management and Product Development to identify product and market opportunities.
Maintain visibility into sales opportunities and follow through from prospecting through customer development.