Sales Manager

Waytek, Inc. • Chanhassen, MN

22d • Hybrid

About The Position

The Sales Manager will play a pivotal role in shaping the future of Waytek’s growth engine—leading a high-performing Account Management team (Farmers) while building and scaling a dynamic Business Development team (Hunters) from the ground up. This is a high-impact leadership opportunity for someone who thrives on both strategy and execution—driving expansion across Tier 1 and Tier 2 accounts while unlocking new market potential.

Blending visionary sales leadership with hands-on engagement, this role will define and execute bold growth strategies, coach and elevate top talent, and establish a best-in-class business development playbook. The Sales Manager will be instrumental in accelerating Waytek’s momentum by identifying, pursuing, and converting high-value opportunities—turning potential into performance and customers into long-term partners.

Requirements

• Bachelor’s degree in Business, Sales, Marketing, or related field preferred; equivalent experience considered.
• 7+ years of B2B sales or account management experience, with at least 3 years in a leadership role.
• Demonstrated success managing high-value accounts and driving new business development.
• Strong ability to coach, mentor, and inspire sales professionals with varying levels of experience.
• Proven track record of creating and implementing sales processes, playbooks, and performance measurement systems.
• Excellent communication and interpersonal skills, with the ability to build trust across all organizational levels.
• Strong organizational skills with the ability to manage multiple priorities and teams simultaneously.
• Analytical mindset with experience using CRM/ERP systems, KPI reporting, and performance dashboards.

Nice To Haves

• Knowledge of electrical components, manufacturing, automotive, transportation, or related industries is preferred.

Responsibilities

• Partner with the CRO to define and execute sales strategies for account management and new business development.
• Establish goals, KPIs, and reporting processes for both Account Managers and Business Development Specialists.
• Provide regular feedback to leadership on customer trends, competitive insights, and performance outcomes.
• Lead and mentor a team of Account Managers (currently 3 Account Managers + 1 Lead Account Manager).
• Ensure the team builds trusted, long-term relationships with key customers.
• Guide account planning and execution to grow revenue through upselling, cross-selling, and share-of-wallet expansion.
• Utilize daily huddles to review activities, pipeline opportunities, voice-of-customer insights, and team alignment.
• Serve as a point of escalation for Tier 1+2 customer issues, ensuring timely resolution and high satisfaction.
• Build and lead a new Business Development team (starting with 1 BDS).
• Create and refine the Business Development playbook, including lead scoring, outreach strategies, qualification processes, and follow-up standards.
• Oversee the identification and pursuit of high-potential customers from ecommerce orders, trade show leads, and other inbound sources.
• Ensure Business Development Specialists proactively engage prospects, assess needs, and clearly communicate Waytek’s value proposition.
• Drive the goal of doubling the number of managed accounts through effective vetting, nurturing, and conversion.
• Partner with Marketing on lead generation programs, on-line quotes, catalog initiatives, and trade show activities.
• Coordinate with Customer Service on large-quote follow-up processes to maximize win rates.
• Work with Operations and Finance to ensure account strategies align with company profitability goals.
• Engage with the Sales, Inventory and Operations Planning function providing customer based insights to optimize inventory levels.
• Drive adoption and proper usage of Waytek’s ERP (Proton) and CRM systems, with a focus on maximizing Pronto AI functionality.
• Maintain accurate customer and sales activity records to enable visibility and data-driven decision making.
• Regularly analyze performance metrics and adjust strategies to ensure continuous improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level