Sales Manager

C. A. Russell Ford•Springville, AL

10d•Onsite

About The Position

At C. A. Russell Ford, we're not just selling vehicles—we're building lasting relationships, creating exceptional customer experiences, and developing championship-caliber teams. We're looking for an ambitious, results-driven Sales Manager who is ready to inspire, coach, and lead our sales department to new levels of success. If you're a proven automotive sales professional with a passion for leadership, customer satisfaction, and driving performance, this is an outstanding opportunity to grow your career with a dealership that values integrity, innovation, and teamwork.

Requirements

Previous automotive dealership management experience preferred.
Proven success in automotive retail sales and leadership.
Demonstrated ability to recruit, coach, mentor, and develop sales professionals.
Outstanding communication, interpersonal, and customer service skills.
Passion for leadership, employee development, and continuous improvement.
Positive, energetic attitude with the ability to motivate others in a fast-paced environment.
Strong organizational, follow-up, and problem-solving skills.
Comfortable using dealership technology and CRM systems.
High school diploma or equivalent required.
Valid driver's license with a clean driving record.

Responsibilities

Lead, mentor, and inspire the sales team to consistently achieve and exceed sales goals.
Build strong relationships with customers by delivering outstanding service and earning long-term trust.
Coach sales consultants throughout the sales process and assist with closing opportunities.
Conduct ongoing sales training to develop product knowledge, sales skills, and professional growth.
Establish clear performance expectations and create a culture of accountability and excellence.
Motivate the team through positive leadership, recognition, and performance coaching.
Maintain a strong presence in day-to-day dealership operations to maximize productivity and customer satisfaction.
Lead negotiations while ensuring customers clearly understand pricing, financing, and vehicle purchase options.
Partner with the General Manager to strategically manage new and pre-owned vehicle inventory.
Help oversee departmental expenses and identify opportunities to improve profitability.
Analyze key performance metrics, identify areas for improvement, and implement effective action plans.
Champion a customer-first culture that reflects the values and reputation of C. A. Russell Ford.