Sales Manager_Onshore Canada

Bayswater Education
•Onsite

About The Position

Bayswater Education is seeking a driven, commercially minded, and relationship-focused Regional Sales Manager – Onshore Canada to expand its presence and student recruitment across the Canadian market, specifically targeting its three centers in Toronto, Vancouver, and Calgary. This role will concentrate on developing and strengthening relationships with existing partners in Canada, including education agents and other strategic partnerships. It is a hands-on sales and business development position that involves agent relationship management, acquiring new partners, onshore student recruitment, market development, and commercial performance. The successful candidate will serve as a crucial liaison between the Sales Team, Canadian schools, Agents, Admissions, Marketing, and the broader Global team.

Requirements

  • Bachelor's degree or equivalent experience.
  • Excellent written and verbal English communication skills.
  • Strong knowledge of the Canadian international education market.
  • Experience in a similar sales, business development, or student recruitment role.
  • Experience within the international education, EFL, study travel, or related sector.
  • Proven track record in B2B sales, business development, and/or international student recruitment.
  • Strong education agent and partner relationship management experience.
  • Highly commercial, target-oriented, and results-driven.
  • Excellent communication, negotiation, and presentation skills.
  • Strong networking and relationship-building abilities.
  • Self-motivated, proactive, and able to work independently.
  • Excellent organizational and time management skills.
  • Strong CRM and pipeline management skills.
  • Willingness to travel regularly within Canada and occasionally internationally.

Nice To Haves

  • Existing contacts and knowledge of the Canadian education market would be highly desirable.

Responsibilities

  • Develop and execute the onshore business development strategy for Canada, supporting recruitment for Toronto, Vancouver, and Calgary.
  • Achieve sales targets across Canada for onshore partners.
  • Assist Bayswater’s onshore partners with their inquiries, ensuring prompt responses and support.
  • Identify, develop, and convert new business opportunities with education agents, recruitment partners, schools, colleges, universities, community organizations, and other relevant partners.
  • Cultivate and maintain strong, long-term relationships with existing education agents and partners, aiming to increase student referrals and revenue.
  • Identify opportunities to recruit international students currently residing or studying in Canada.
  • Establish new local partnerships and referral channels to enhance Bayswater's visibility and student recruitment.
  • Conduct regular partner visits, meetings, presentations, and business reviews throughout Canada.
  • Support the onboarding, training, and development of both new and existing agents and partners.
  • Represent Bayswater at relevant onshore education fairs, conferences, networking events, and recruitment activities.
  • Collaborate closely with the three Canadian centers to identify local opportunities and maximize lead and referral conversion.
  • Maintain an active sales pipeline and provide regular updates on business development activities, opportunities, and forecasts.
  • Monitor competitor activities and market trends, providing market intelligence to support the overall Canadian strategy.
  • Collaborate with Marketing to create targeted campaigns and initiatives for Canadian onshore recruitment.
  • Develop joint marketing and promotional opportunities with key partners.
  • Deliver agent training, webinars, and product presentations to enhance partner knowledge and engagement.
  • Support agent familiarization visits and other partner engagement activities.
  • Ensure partners have the necessary information, tools, and support to effectively promote Bayswater.

Benefits

  • Competitive remuneration package based on qualifications & experience.
  • Opportunities for career growth within a global organization.
  • Travel opportunities within Canada (if applicable).
  • Access to our wide portfolio of courses offered for free or on discounted rates.
  • People centric, inclusive culture with regular wellbeing and social activities.
  • Extra days off based on the length of service.
  • "Doing good" day – 1 paid day off per year for volunteering activities.
  • Regular online networking and cross-departmental meetings with the Bayswater team globally.
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