Director, Sales Pro & Canada

Wella

5h•$150,000 - $200,000•Hybrid

About The Position

The Director of PRO Sales & Canada is a strategic leadership role responsible for growing ghd’s professional channel across the United States and Canada. The position sets direction, guides the team, and drives performance and market penetration among professional clients. The U.S. team includes a Senior Account Manager responsible for BSG and SalonCentric and a Key Account Manager overseeing DSO and independent clients. The Canadian business is led by a Senior Key Account Manager and a Key Account Manager. The goal is to place a ghd tool in the hands of every stylist across North America, supported by partnerships with cosmetology schools. The role has significant ownership, decision authority, and accountability within the professional commerce organization and serves as a voice on the Leadership Team. It is a hybrid position based in Calabasas, California, with three days onsite.

Requirements

Proven sales account-management experience working with key stakeholders in professional accounts; experience with BSG and SalonCentric is preferred, as is familiarity with day-to-day operations in a DSO environment.
U.S. experience is required; Canadian experience is welcomed.
Strong networking skills and the ability to use contacts to increase input, impact, and influence.
Strong organizational and planning skills, a hands-on attitude, and pragmatic problem-solving orientation.
Structured and forward-looking approach.
Numerical aptitude and ability to analyze data and numbers.
Strong skills in MS Office, including Excel and PowerPoint, as well as Marketing, Finance, and Digital.
Enthusiastic, resilient, tenacious, and persuasive, with excellent communication skills and a strong customer focus.
Highly self-motivated, able to work independently, and able to contribute as a team player and leader.
Professionalism and sensitivity in negotiations, with the ability to communicate authentically and appropriately with different contacts.
Willingness and ability to travel in the U.S. and Canada, including overnight travel, up to 50%.
Four-year college degree.
Strong affinity for beauty.

Nice To Haves

Experience with BSG and SalonCentric accounts.
Experience with day-to-day operations in a DSO environment.
Canadian market experience.

Responsibilities

Be accountable for PRO Channel performance in North America in line with revenue growth targets.
Build close working relationships with buyer- and planner-level contacts in each key account using a collaborative business-partner approach.
Attend weekly calls and monthly meetings to present, review, and track promotional plans and support execution of each account’s sales, marketing, and education goals.
Steer the development of annual plans for each account, including product launches and promotions, using prior-year results and market insights to drive sell-out.
Help prepare for and attend annual Strategy and Joint Business Planning meetings to present new product development and set sales targets and budgets for key-account customers.
Collate and analyze accurate data and produce reports for weekly sales meetings covering KPIs, sales data, stock holdings, sell-out performance, and other relevant information for strategic business proposals.
Work monthly with demand planning and supply chain teams to create accurate and efficient S&OP forecasts, particularly for the hero category.
Monitor in-store activities and promotions, category sales, market trends, launches, promotions, and competitor activity to support sales goals.
Identify opportunities to increase brand visibility and presence online and in stores through visual merchandising, including tactical planning and execution of planogram updates.
For clients with stores, negotiate prime retail positioning and secondary display space in targeted accounts.
Work collaboratively with internal Marketing, Finance, Operations, Education, and HR departments.
Uphold high standards of integrity for the brand and company across sales operations.