Sales Manager, K-12 Core Products

Lunch Bunch Co•Los Angeles, CA

19h

About The Position

Lunch Bunch is seeking a Sales Manager to own the sales strategy, execution, and pipeline for its K-12 core food products. The role focuses on growing sales to public school district cafeterias and foodservice companies serving the K-12 market, with potential expansion into other channels. The Sales Manager will manage the Core Products pipeline in HubSpot, lead an existing sales consultant, develop a food sales broker network, and build the sales team as the business grows. The position reports to the CEO and works closely with the COO and Enrichments Sales Manager. The role includes owning sales forecasts and revenue reporting, leading pricing and margin analysis with Finance and Operations, and advising the CEO and COO on go-to-market strategy and competitive positioning. It also involves coordinating shared district relationships and CRM standards with the Enrichments Sales Manager. Regular travel for food shows, district visits, and broker meetings is expected.

Requirements

5–7 years of experience in K-12 or foodservice sales, including exposure to school district procurement, food distributors, or manufacturer and broker relationships.
Experience managing or directing a sales team, consultant, or contractor, and motivation to build a team as the business grows.
Experience recruiting and managing food broker or distributor relationships in food, CPG, or foodservice.
Strong CRM proficiency, including pipeline management, reporting, and data hygiene; HubSpot is preferred.
Comfort with sales forecasting, pricing, and margin analysis, with strong Excel or spreadsheet skills.
Self-directed and highly organized, with the ability to manage multiple workstreams independently.
Strong communication skills and comfort representing Lunch Bunch to school district stakeholders, manufacturers, and broker partners.
Willingness to travel regularly for food shows, district visits, and broker meetings.

Nice To Haves

Existing relationships with food sales brokers or distributors serving the K-12 or school nutrition space.
Familiarity with NSLP or CACFP compliance or meal pattern requirements.
Background scaling sales for an early-stage food company.
Experience building a sales team or broker network from the ground up.

Responsibilities

Own and execute the sales strategy for new and existing K-12 food products, driving growth across public school districts.
Sell to foodservice companies serving the K-12 market and identify opportunities to expand into other sales channels.
Manage the Core Products pipeline in HubSpot, including tracking, reporting, contact governance, and data hygiene.
Lead and support the existing sales consultant, setting priorities and ensuring accountability for pipeline and revenue goals.
Identify, recruit, and onboard food sales brokers, and manage broker performance, contact list visibility, and CRM compliance.
Build and grow the Core Products sales team, including defining future roles and hiring needs.
Develop repeatable, scalable processes for outreach, follow-up, and district onboarding.
Own sales forecasting and revenue reporting for Core Products, including regular forecasts and pipeline reviews for the COO and leadership team.
Lead pricing and margin analysis in partnership with Finance and Operations, evaluating product pricing, broker and distributor costs, and deal profitability.
Advise the COO and CEO on go-to-market strategy and competitive positioning in K-12 food, including expansion into new markets.
Coordinate with the Enrichments Sales Manager on shared district relationships and consistent CRM standards.
Travel regularly for food shows, district visits, and broker meetings.