Sales Manager - SMERF

Makeready LLC•New Orleans, LA

9h•Onsite

About The Position

As a proactive and results-driven sales professional, this individual will manage the full sales cycle—from prospecting and lead generation to contract negotiation and post-stay follow-up—while ensuring alignment with overall revenue strategies. The Sales Manager will collaborate closely with Revenue Management and Operations teams to deliver seamless guest experiences and achieve financial goals.

Requirements

2–5+ years of hotel sales experience, with exposure to both Group and Business Transient (BT) segments
Experience with CRM systems and sales reporting tools (Delphi, Salesforce, or similar)
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Teams)

Nice To Haves

Experience within a luxury, lifestyle, or boutique property preferred
Professional, personable, and approachable with strong relationship-building skills
Excellent negotiation, communication, and presentation abilities
Proven track record of generating new business and successfully closing deals
Ability to manage multiple high-priority tasks and projects while maintaining efficiency and effectiveness
Strong knowledge of the local market preferred

Responsibilities

Identify, solicit, and secure new group business across key market segments (corporate, association, SMERF, etc.)
Respond to RFPs, lead negotiations, and manage contracts to maximize revenue and profitability
Conduct site tours, client presentations, and hotel showcases
Partner with Events/Operations teams to ensure seamless execution and client satisfaction
Maintain strong relationships with planners to drive repeat business
Prospect, develop, and manage a portfolio of corporate accounts to drive negotiated rate agreements
Conduct outside sales calls, networking, and client visits to grow market share
Analyze production reports and adjust strategies to optimize account performance
Collaborate with Revenue Management to align pricing and availability strategies
Achieve and exceed monthly, quarterly, and annual revenue goals
Participate in weekly sales strategy and revenue meetings
Maintain accurate forecasting and pipeline management
Identify trends and opportunities within the local market
Serve as a brand ambassador for The Heathman Hotel in the local community
Build strong internal partnerships across departments
Deliver exceptional service throughout the sales cycle—from prospecting to post-stay follow-up