Sales Manager, Sponsorships

La Vaquita Flea Market•Jefferson, GA

13d•Hybrid

About The Position

La Vaquita Flea Market is a large weekend marketplace in the Southeast, featuring a Hispanic indoor and outdoor market with approximately 880 indoor booths, 220 outdoor tables, and around 36,500 shoppers weekly. The mission is to empower community through culture and commerce. The company operates on EOS, emphasizing clear ownership and a simple scorecard. The sponsorship program connects brands with the audience through on-site media, activations, events, and experiences. This role is designed to lead and grow this revenue engine.

Requirements

Proven experience closing sponsorship, advertising, or media sales deals, with the ability to discuss deal sizes, close rates, and personal role.
Comfortable discussing pricing and budget from the first conversation.
Experience owning an events calendar or activation schedule and meeting deadlines.
Experience managing agencies, freelancers, or contractors to a standard.
Experience using AI tools to multiply output.
Bilingual Spanish and English fluency is strongly preferred and required unless background shows deep credibility with Hispanic audiences and advertisers.
Based in Georgia within commutable distance of Jefferson, GA.
Ability to be on site for signature events, sponsor activation days, and prospect walkthroughs on market days.
Regular rhythm of market days each month to stay close to the audience and inventory, heavier in the first 90 days.

Nice To Haves

Local radio, TV, or outdoor advertising sales experience, including Spanish-language media.
Sports or venue sponsorship experience.
Festival, fair, or events partnership sales experience.
Shopping center or mall marketing experience.
Chamber of commerce or tourism experience.
Experience selling a local audience to local brands.

Responsibilities

Package, price, pitch, and close sponsorships, on-site media placements, and brand activations with local and regional advertisers.
Build the sponsorship revenue line from the ground up, including pipeline management, proposal creation, negotiation, closing, and renewals.
Discuss pricing from the first conversation and qualify opportunities early.
Maintain an accurate pipeline and forecast in the CRM.
Own the annual events calendar, including four to six signature market weekends, seasonal promotions, and community activations.
Develop the strategy, partnerships, and sponsor revenue attached to each event.
Direct contractors and AI tools across social media, content, website, and paid media, setting standards and reviewing output.
Own how La Vaquita presents itself publicly, including online reviews, ratings, local media coverage, and community relationships.
Track and report sponsorship pipeline, closed and collected revenue, campaign performance, and review ratings.
Own the numbers and the narrative for weekly scorecards.