Sales Manager - Dealer Development - Rolltec Shading
About The Position
The Sales Manager - Dealer Development will be responsible for expanding Rolltec’s dealer network across Canada and the United States, driving revenue growth through new partner acquisition and development of existing dealers. This role combines business development, channel strategy, and hands-on sales execution. The successful candidate will build a scalable dealer network, strengthen market presence, and directly contribute to revenue growth. At Rolltec Shading, we follow the Values of our parent company, Phantom Screens and we value all of our employees. We are committed to providing a safe, harmonious, and respectful work environment and all employees are required to help us achieve this by practicing our core values: To Speak the Truth, To Pursue Excellence, To Serve Each Other, To Practice Stewardship.
Requirements
- Strong business development and negotiation skills
- Ability to build relationships with business owners and decision-makers
- Strategic thinking combined with hands-on execution
- Comfortable working in a smaller, entrepreneurial environment
- Sales pipeline management
- Desire and ability to travel extensively throughout Canada and the US (30-50%)
- Must hold a valid driver’s license, vehicle insurance, registration as well as a current passport.
- Spent 3–10+ years in B2B sales, preferably in: Building materials, outdoor products, or construction-related industries
- Dealer network development
- Have a track record of: Acquiring and growing dealer/distributor networks
- Delivering measurable revenue growth
- Experience working across Canada and/or the U.S. market
Responsibilities
- Identify, target, and recruit new dealers (awning companies, contractors, outdoor living retailers)
- Develop and execute a structured dealer acquisition strategy by region
- Build and manage a robust pipeline of prospective partners
- Negotiate dealer agreements and onboarding terms
- Support new dealers through onboarding, training, and early-stage sales development
- Drive sales growth within existing dealer accounts
- Establish sales targets and growth plans for key dealers
- Conduct regular performance reviews and business planning with partners
- Identify priority regions and segments across North America
- Analyze competitors, pricing, and positioning
- Represent the company at trade shows, industry events, and customer meetings
- Provide market intelligence to leadership to inform product and pricing strategy
- Deliver against annual revenue and margin targets
- Manage full sales cycle from lead generation to closing
- Collaborate with marketing on lead generation campaigns and dealer support materials
- Maintain Customer Relationships and accurate forecasting
- Work closely with operations to ensure dealer satisfaction
- Provide feedback on product performance and customer needs
- Support development of sales tools, pricing structures, and promotional programs
Benefits
- Base salary plus bonus position
- Bonus is anticipated to be up to $40,000 per annum in the first year, depending on efforts and success of the individual.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
