Sales Manager /BDE - Employer Health & Wellness

Appex Innovation•Princeton, NJ

10d•Remote

About The Position

Appex Innovation is a digital health company building the future of workforce health management. Our flagship platform, MyHealth, gives employees one connected place for their complete health story — while giving employers real-time population health insights, predictive risk identification, and measurable ROI on healthcare spend. We are live across 1.8 million+ lives and growing rapidly in the US employer market. We are a lean, founder-led team and this is a ground-floor opportunity to own and build our US sales function from day one. We are looking for a hungry, relationship-first sales professional who has sold health and wellness solutions into US employers before — and has the CHRO, VP HR, and Benefits Director relationships to prove it. This is not a role for someone who needs a large team, a mature sales playbook, or an established brand to lean on. This is a role for someone who thrives in a startup environment, knows how to open doors independently, and wants to own a market. Your mandate for the first 3–4 months is clear: 2 to 5 signed pilot customers. Pilots may be paid or unpaid depending on the employer — what matters is getting MyHealth in front of real workforces and proving the value. You will work directly with the CEO to close deals. Your job is to open doors and drive pipeline. Closing will be a team effort.

Requirements

3–5 years of B2B sales experience selling health, wellness, benefits, or HR technology solutions into US employers
Demonstrated track record of selling to and building relationships with CHROs, VP HRs, Benefits Directors, or Total Rewards leaders at companies with 500+ employees
Experience working in or alongside a startup or early-stage company — you know how to operate without a large support structure
Proven ability to self-source pipeline — you do not wait for leads to come to you
Existing network of HR and benefits decision-makers you can call on immediately
Strong written and verbal communication — you can run a compelling demo and write a crisp follow-up email
Based in the Northeast US (NY / NJ / CT / PA / MA preferred) with ability to travel for meetings and conferences

Nice To Haves

Experience selling digital health, employer wellness platforms, population health management, or EAP solutions specifically
Familiarity with HIPAA compliance requirements and employer health data privacy considerations
Experience with CRM tools (Zoho CRM preferred) and LinkedIn Sales Navigator
Existing relationships within SHRM, NBGH, or employer health coalition networks

Responsibilities

Identify, prioritize and prospect mid-to-large US employers (500–10,000 employees) across target verticals including financial services, professional services, manufacturing, logistics and retail
Build and manage a pipeline of 30–50 qualified employer opportunities within the first 90 days
Leverage existing CHRO, VP HR, and Benefits Director relationships to generate warm introductions and early meetings
Drive outbound prospecting via LinkedIn, email, phone, and industry events
Represent Appex Innovation and MyHealth at HR industry conferences including SHRM, HLTH, and Benefits forums
Conduct discovery calls, product demos and follow-up conversations independently and alongside the CEO
Qualify and convert prospects into signed pilot agreements within the first 3–4 months
Own the full sales cycle from first conversation to signed agreement for deals under $50,000 ACV; co-sell with CEO on larger opportunities
Coordinate with the product and implementation team to ensure a smooth pilot onboarding experience
Feed competitive insights, buyer objections, and market feedback directly to the product and leadership team
Actively contribute to refining the US go-to-market strategy, pricing, and positioning based on real buyer conversations