Sales Lead - German Speaking

Laka

22h • Hybrid

About The Position

We are expanding into additional markets in Europe and need someone who can open doors in German-speaking markets and build the commercial infrastructure to win them. This is a full-cycle commercial role where you will identify the right partners (manufacturers, leasing companies, fleet operators, large retailers), build relationships from scratch, close deals, and own the accounts long-term. You will see it through from the first conversation to a live, performing partnership that drives commercial results.

Requirements

• Native or highly fluent German speaker, comfortable pitching to C-suite, negotiating complex contracts, and managing stakeholder relationships in German.
• Fluency in English.
• Deep knowledge of the cycling and e-mobility ecosystem (bike brands, retailers, leasing providers, or micromobility fleets), understanding their business models, margins, and pain points.
• 5+ years of hands-on experience in full-cycle B2B sales, B2B2C partnerships, or account management, preferably within a fast-paced startup or scale-up environment.
• Proficiency with CRMs and standard business suites (Excel, PowerPoint, or equivalent) for workflow management, presentations, and data tracking.

Nice To Haves

• Bike knowledge is a plus.

Responsibilities

• Identify new verticals and growth opportunities in the European markets.
• Proactively identify and engage with key prospects, including bike manufacturers, leasing companies, large retailers, and service providers.
• Manage complex, long-term sales cycles with mid-market and enterprise organizations, navigating multiple decision-makers, maintaining deal momentum, and negotiating terms.
• Tailor Laka's value proposition to partners, discussing non-traditional insurance mechanics, commercial commission models, API/tech integration requirements, and end-customer benefits.
• Serve as the dedicated point of contact for partners from contract signing through the entire life of the account.
• Ensure partners are seamlessly integrated and actively promoting Laka to their customers.
• Take ownership of project management and oversee the complex operational rollout when closing deals.
• Conduct regular business reviews (QBRs), track performance metrics, and identify opportunities to upsell or deepen partnerships.
• Act as the voice of our partners internally, relaying feedback to product and marketing teams.

Benefits

• Remote/Hybrid working options
• Share options
• Company bonus scheme
• 25 days holiday (plus bank holidays), with option to roll over up to 5 days per year
• Pension scheme (Laka pays 3% of base salary)
• Private medical insurance (with option to add partners & dependants)
• Monthly lunch allowance (£15)
• Company-wide events
• Monthly office socials
• Laka swag
• Laka credit (£10/month towards insuring bikes)
• Access to cycling industry discounts
• Unlimited mental health support via Spill, including one-to-one therapy sessions

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed