Sales Lead Development Specialist

Mercer•Louisville, KY

3d•Hybrid

About The Position

We are seeking a talented individual to join our sales and support team at Mercer, a Marsh business. This role will be based Fully Remote. In this role, you will play a critical role in the sales process by identifying, qualifying, and advancing leads into sales-ready opportunities while building strong relationships with HR decision makers.

Requirements

3+ years of B2B prospecting or sales development experience with a track record of sourcing and qualifying leads and building pipeline.
Strong CRM and sales-tech skills (e.g., Microsoft Dynamics, LinkedIn Sales Navigator, outreach/sequence tools) with disciplined pipeline hygiene and accurate record-keeping.
Excellent verbal and written communication skills

Nice To Haves

Prior experience selling to HR, business leaders, and executives, with a strong understanding of HR challenges and buying processes.
A network or active presence on niche platforms (LinkedIn, industry forums, Reddit) with a history of generating leads through community engagement.

Responsibilities

Qualify warm leads from marketing, web forms, inbound inquiries, and outbound outreach.
Proactively prospect and network on professional and niche platforms to identify and engage decision-makers and influencers.
Build and manage a strong pipeline, prioritizing high-potential opportunities and maintaining accurate CRM records.
Manage assigned campaigns end-to-end, providing timely follow-up and seamless handoff of qualified opportunities to sales teams.
Develop trusted relationships with HR leaders to uncover workforce challenges and recommend tailored solutions.
Partner with marketing and internal stakeholders to contribute practical feedback and audience insights to boost engagement and conversions.