Sales Executive - Marine Industry

Valsoft Corporation

1d•Remote

About The Position

Dockmaster Software is seeking a driven, results-oriented Sales Executive – Marine Industry to join their team in North America. This is a new business role focused on identifying, pursuing, and closing new marina and waterfront customers who are not currently using Dockmaster. The role involves owning the full sales cycle from prospecting through close, with strong team support. Approximately 50% travel is required for industry trade shows, on-site demonstrations, and building relationships with marine owners and operators across North America. Dockmaster is the marine industry’s most established and comprehensive marina management software platform, founded in 1983, offering an all-in-one solution for marina operations, billing, reservations, point-of-sale, CRM, and more. As part of the Aspire Software portfolio, DockMaster combines industry expertise with resources for continued innovation. The company is in a high-growth phase, expanding its sales team to accelerate new customer acquisition. DockMaster provides tools to improve operational efficiency, elevate customer satisfaction, and drive revenue growth for service divisions through features like accurate estimates, flexible quoting, efficient scheduling, real-time communication, and digital payment options. The successful candidate will be based anywhere in Canada, working remotely.

Requirements

5+ years of B2B sales experience in a hunter/new business development role with a proven track record of consistently exceeding quota
3+ years of experience in sales, with a strong background in hospitality sales, ideally in the marine industry
Demonstrated ability to manage a full sales cycle, from cold outreach through contract negotiation and close
Strong consultative selling skills — you diagnose problems before prescribing solutions
Experience selling software or technology solutions (SaaS preferred)
Comfort with 50%+ travel, including overnight stays and weekend trade shows as needed
Excellent presentation and demo skills, both in-person and virtual
Proficiency with CRM tools and modern sales engagement platforms
Self-starter mentality — you build your own pipeline and don’t wait for leads to come to you
Strong business acumen and ability to engage with owner-operators and C-level stakeholders
Legally authorized to work in Canada

Nice To Haves

Experience working with SaaS or hospitality software solutions is a plus
Experience in the marine, marina, or broader waterfront/hospitality industry
Familiarity with marina operations, slip management, or marine service businesses
Experience selling to owner-operators or small-to-midsize business decision-makers
Background in vertical SaaS or industry-specific software sales
Existing network or relationships within the North American marine community

Responsibilities

Prospect, qualify, and close new business opportunities with marinas, yacht clubs, boatyards, and waterfront venues across North America
Own the full sales cycle from initial outreach and discovery through product demonstration, proposal, negotiation, and close
Conduct compelling on-site and virtual product demonstrations tailored to each prospect’s operational needs
Build and maintain a robust, self-generated pipeline supplemented by BDR-sourced leads and marketing-qualified opportunities
Develop deep expertise in Dockmaster’s product suite and articulate clear ROI and business value to marina decision-makers
Travel approximately 50% of the time to prospect meetings, industry conferences, trade shows, and regional marina events
Collaborate closely with the BDR team, Professional Services, and Customer Success to ensure smooth handoffs and exceptional customer onboarding
Maintain accurate pipeline data, forecasts, and activity reporting
Provide market intelligence and competitive feedback to the product and marketing teams
Consistently meet or exceed quarterly and annual revenue targets