Silver Dollar City Resort - Sales Event Manager (EXE)

Silver Dollar City Company • Branson West, MO

1d • Onsite

About The Position

Silver Dollar City is ushering in a new era of Ozarks hospitality with its first-ever landmark resort, a stunning six-story, craftsman-style, 262-room retreat overlooking sweeping, untouched vistas of the Ozark Mountains and Table Rock Lake. Thoughtfully designed to blur the lines between nature, craft, and comfort, Silver Dollar City Resort offers guests direct, priority access to the park and nearby attractions, and serves as a focal point of a major, multimillion-dollar investment redefining the Branson experience. From the theme park and White Water to Showboat cruises and the region’s most beloved adventures, the resort is the best way to experience it all.

Joining the Silver Dollar City Resort team is becoming part of a legacy of service. Rooted in the Herschend family’s decades-long commitment to heartfelt hospitality, inspiring storytelling, and the preservation of regional craft, this organization has grown from a single cave tour in the 1950s into the world’s largest family-owned theme park, attractions, and hospitality company. If you’re passionate about creating meaningful, memory-making experiences and want to play a foundational role in shaping how thousands of families discover the Ozarks for generations to come, this is a rare opportunity to help build something extraordinary with a mission-driven team that truly cares.

Responsible for generating event revenue by soliciting, securing, and managing social events and celebration business, including weddings, reunions, holiday parties, banquets, and other special occasions. This role serves as the primary sales contact for clients throughout the planning process, building strong relationships, and delivering exceptional service from initial inquiry through event execution. The Event Sales Manager collaborates closely with resort departments to ensure seamless event experiences while achieving or exceeding revenue goals and supporting the resort's overall profitability objectives.

Join Silver Dollar City Resort during its preopening phase and help guests and clients envision the experience before the resort is complete. You will sell using renderings and floor plans, conduct hard-hat tours when available, and communicate confidently as construction milestones and opening dates evolve. This role calls for someone who enjoys building excitement, setting clear expectations, and shaping a new resort from the ground up.

Requirements

• Bachelor’s degree in hospitality or a related field preferred; equivalent relevant experience will be considered.
• At least two years of catering sales experience in an upscale hotel or resort.
• Work background must reflect a successful track record of individual and team accomplishment and growth in hospitality event sales.
• Working, hands-on knowledge of Delphi.
• Must be proficient in Microsoft Word, Outlook, Excel, and Power Point.
• Must possess strong communication, listening, facilitation and problem-solving skills, computer skills, and financial acumen.
• Ability to analyze, forecast data, and make judgments to ensure proper business is booked.
• Expertise in delivering compelling sales presentations both in-person and virtually.
• Proven ability to manage a large sales funnel with multiple proposals and contracts at any given time.
• Have an understanding of event execution and the operational impacts of group business.
• Ability to align sales commitments with service delivery and guest experience.
• A strong track record of fielding and responding to group RFPs and inbound leads while maintaining consistent outbound prospecting.
• Experience in maintaining strong client relationships via written and oral communication.
• Must possess strong organizational skills while being detail-oriented and maintaining a high level of accuracy.
• Must successfully pass background and drug tests.
• Deliver warm, professional service when interacting with guests, clients, vendors, and employees.
• Communicate effectively in person, by telephone, electronically, and in writing.
• Read, understand, and prepare contracts, event documents, correspondence, schedules, and other business materials.
• Receive, interpret, retain, and accurately communicate detailed information and instructions.
• Build positive working relationships and address concerns or conflicts professionally.
• Organize and prioritize multiple responsibilities, meet deadlines, and maintain accuracy in a fast-paced environment.
• Adapt effectively to changing priorities, schedules, guest needs, and event requirements.
• Perform basic mathematical calculations necessary for proposals, billing, event planning, and related responsibilities.
• Maintain dependable attendance and work a flexible schedule based on business needs, including evenings, weekends, holidays, overtime, and occasional travel.
• Maintain a professional appearance and comply with established dress, grooming, and hygiene standards.
• Use the manual dexterity necessary to operate computers, office equipment, communication devices, and event-related materials.
• Frequently sit, stand, and walk; occasionally climb stairs and bend, stoop, kneel, reach, and twist.
• Occasionally lift, carry, push, or pull items weighing up to 40 pounds.
• Safely operate company-authorized vehicles and equipment, which may include automobiles, vans, golf carts, and utility or all-terrain vehicles, and enter and exit such vehicles throughout the workday.
• Possess and maintain a valid driver’s license with an acceptable driving record and meet company insurability requirements.
• Obtain and maintain a Missouri Class E driver’s license if required for the position’s assigned driving responsibilities.

Nice To Haves

• Working, hands-on knowledge of Cvent, Cendyn Proposals and Meeting Broker is a plus.

Responsibilities

• Prospect, negotiate and generate definite business working through the appropriate hospitality channels such as phone calls, sales system database on past business/existing maintenance accounts, daily follow-up with RFP requests through CVENT and direct internal channels, referrals, event follow-up, and other means to find qualifying business for the resorts.
• Responsible for planning, executing, and managing all the details for each meeting/event booked.
• Finalize BEOs and vent resumes and attend weekly BEO meeting with operational departments.
• Attend hospitality-related industry events specifically to identify new potential businesses.
• Plan and conduct site visits with clients that best represent and showcase our resort and overall destination and brand.
• Actively participate with industry (Bridal Expo by Metropolitan Weddings, The Knot, WeddingWire, etc.) and local organizations to generate leads for the resort.
• Daily communication with key accounts and decision makers to identify future business for the resort. Engage in relationship building with those accounts to ensure proper follow-up on an ongoing basis.
• Respond to all client inquiries within 24 to 48 hours, providing attentive service that exceeds expectations.
• Assist with the development of key action plans and sales strategy that align with our overall core values and sales and catering goals.
• Attend daily, weekly, and monthly department meetings and participate in other resort core culture events.
• Prepare weekly reports to highlight sales activities and review with the team to ensure set goals are met. Track monthly production towards quarterly catering sales goals set forth by the Area Director of Sales.
• Has a thorough understanding of resort facilities & amenities, Silver Dollar City Parks & Resort offerings, and the ability to effectively communicate the entire brand experience to potential clients.
• Conduct site tours of the property for potential guests/clients and entertain them on the property during site inspections and pre-planning trips when appropriate. Complete required site forms to alert the hotel of the tours.
• Ability to access and understand internal sales system (Delphi.fdc).
• Maintain current knowledge of comp set, changes in the market/area to best position our resorts to the clients.
• Ability to work in a team environment, share best practices, train, encourage and support our hosts.
• Communicate effectively with our resort team, especially food & beverage, event technology, and operational departments to ensure the success of each group booked.
• Conduct "Meet & Greet’ meetings with clients and coordinate handovers to Director of Banquets and/or Banquet Manager.
• Collaborate with catering and sales teams to develop marketing plans, budget analysis, and event packages.
• Assist marketing through monthly/weekly updates of event websites and social media with photographs, testimonials, and special promotions.
• Conduct post-event evaluations to determine how future events could be improved.

Benefits

• 401(k) & Profit Sharing
• Health Insurance
• Mary's Well House - Employee health center
• Free Admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts
• Exclusive Admission Discounts
• Food & Merchandise Discounts
• Free Tuition

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Associate degree