Sales Engineer - Dealer Products

AutoTrader.ca•Toronto, ON

31d

About The Position

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada, and CMS — help Canadians buy, sell, and finance vehicles with confidence. This role sits within Dealertrack Canada, the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. You’ll be at the forefront of market-defining product innovations, working with an exceptional team that consistently delivers results. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond. Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail. Role Overview: We’re seeking a Sales Engineer to serve as the subject matter expert (SME) for our suite of fraud prevention products, with a focus on accelerating adoption among Canadian dealerships and dealer groups. This client-facing role is critical to sales efforts and driving engagement with fraud solutions tailored to the needs of automotive retailers. You’ll work closely with Sales, Product, and dealership stakeholders to deliver deep product expertise as fraud prevention evolves in the Canadian market. This is a high-impact role for someone who thrives at the intersection of technology, automotive retail, and client engagement.

Requirements

Bachelor’s degree or higher in a relevant field
10+ years’ experience in software, FinTech, automotive retail, fraud/risk management, or data products
Proven experience in client-facing roles, especially in sales engineering or solution consulting

Nice To Haves

Experience working with dealerships, dealer groups, or automotive retail clients is a strong asset
Exceptional communication and presentation skills
Strong problem-solving and discovery abilities
Collaborative mindset with internal teams and external stakeholders
Client-oriented approach with a focus on trust-building and solution alignment
Bilingual is a plus

Responsibilities

Act as the product SME for fraud prevention solutions during the sales cycle
Deliver compelling product demos and presentations tailored to dealership needs
Partner with dealership clients to address technical and regulatory questions
Ensure smooth handoff from sales to delivery, managing expectations and timelines
Support ongoing activation and enablement of dealer users
Contribute to new product launches and feedback loops with Product and Engineering
Stay informed on emerging fraud and risk trends and legislation and support related initiatives