Sales Engagement Manager

Softchoice•Toronto, ON

4d•CA$76,500 - CA$102,000•Hybrid

About The Position

Reporting to the Director, Sales Enablement, the Sales Engagement Manager (SEM) is aligned to a designated sales channel(s) with the objective of driving/supporting the productivity and performance of their sales channel(s). Grounded in the needs of the sales channel, Sales Management Process (SMP) indicators and data insights from our operations teams, the SEM co-designs effective, channel specific, programs for Softchoice sales that include sales training and enablement programs, focused Go to Market (GTM) motions and co-selling initiatives with selected partners. The SEM is the voice of sales across the GTM, Operations and Sales Operations & Enablement teams ensuring sales needs are understood and met. Similarly, the SEM is a bridge between these groups and sales also ensuring that our sellers are aware of and using the campaigns, programs, content in support of the Sales Management Process (SMP).

Requirements

Bachelor’s degree preferred, 3-5 years equivalent experience
Experience in sales enablement, revenue-facing roles, sales training, or sales support, and knowledge of best practices, methodologies, and technologies in each of these areas
Measurable experience with having a positive impact on business outcomes, such as win rate, quota attainment, length of sales cycle, etc.
Experience in executing change management initiatives with established approaches
Experience in adult learning methodology

Nice To Haves

Involvement and participation in sales enablement groups or communities (ideal)

Responsibilities

Support end-to-end performance: Supporting the coordination, development and execution of enablement programs. This will involve working on the programmatic design of initiatives to ensure their successful delivery to sales teams. Paying close attention to what works well and what doesn’t to continuously optimize sales facing campaigns.
Facilitation and alignment: Many sales teams experience a gap between sales content, skills training and customer-facing campaigns, in this role you will serve as the connective tissue that holds them together. You will gather insights and collaborate with cross-functional teams to execute initiatives that improve upon existing sales processes and ultimately align to broader Softchoice goals.
Evaluation of metrics and impact: In this role you will own the tracking of sales enablement metrics and KPIs that are critical to the success of enablement functions. You will need to quantify the impact of sales enablement efforts on the business to secure buy-in from sales and GTM leadership to support future initiatives and to establish trust between the sales teams
Work with your GTM subject-matter experts to build new sales training that aligns internal and external objectives across applicable sales channels
Work with GTM to increase seller knowledge by ensuring that the required learning paths for the GTM categories are available in onboarding and in-role development programming, and ongoing self-paced programming
Drive sales plays, offerings and industry assets/solutions for execution and engagement with assigned sales teams
Be aware of and promote the content available on WWT.com (ATC), Amplify, The Loop, to ensure the content sellers require to sell Softchoice services is current and accessible and meeting their needs
Provide sales requirements and feedback to the stakeholders outside of Sales such as Marketing (Go to Market, Demand Generation, Solutions Marketing)
Assist in new service introduction ensuring alignment to corporate strategy and following a structured roll out to sales
Ensure adherence to enablement compliance criteria to ensure sales readiness for the effectiveness of campaigns that require seller participation
Review sales play metrics/effectiveness on recurring basis with Sales and GTM leadership
Ongoing communication to ensure alignment with Sales Operations & Enablement, Sales, and GTM to build support and momentum for priority GTM categories and initiatives that drive behaviors and results with your sales channel
Ensure effective and timely communication of execution results
Hold sales leaders and their teams accountable to execute on the programs developed in support of the Sales Management Process (SMP)
ELT sponsored district program coordination