Sales Enablement Technology Specialist

Patterson Companies, Inc.•Saint Paul, MN

About The Position

Patterson is a partner that cares about your success, fostering a people-first, always advancing, and results-driven culture with opportunities for professional growth. We value diverse talents and believe they build a stronger organization. The Sales Enablement Specialist will serve as an internal Salesforce expert, guiding end-users through the Salesforce implementation, providing ongoing support to sales professionals to maximize Salesforce value. This role involves partnering closely with sales teams, IT, and external implementation partners to translate business needs into scalable solutions, support training and change readiness, and identify enhancements for continuous improvement. As a Salesforce champion, this role is critical to ensuring successful adoption and engagement with Salesforce.

Requirements

Bachelor's Degree in Information Systems, Business, Communications, or related area, or equivalent education and/or experience
5 years Experience supporting Salesforce users, specifically using Sales Cloud and Revenue Cloud (CPQ) in a sales or revenue operations environment
Strong understanding of B2B sales processes
Experience in creating and delivering in-person, live online, and on-demand training content
Experience with Salesforce or CRM implementations, including training and user adoption

Nice To Haves

Experience using or supporting enablement tools such as Seismic and Hubspot
Experience using Salesforce in a sales role
Familiarity with change management methodologies and adult learning principles
Salesforce Einstein AI or Agentforce experience
Comfortable working cross-functionally and influencing without authority across multiple groups including sales, marketing, IT and external partners
Exceptional communication and facilitation skills with the ability to simplify complex concepts for B2B Sales Professionals
Knowledge of end-user adoption strategies to support training, enablement, and ongoing engagement.
Salesforce certifications (i.e., Salesforce Certified Administrator)

Responsibilities

Partner with the implementation team and internal stakeholders to ensure Salesforce is designed to support Patterson’s sales processes and business flows.
Create documentation, job aids, and playbooks for non-technical sales professionals.
Deliver engaging training programs that support initial and sustained Salesforce adoption by sales teams.
Serve as the primary point of contact for Salesforce questions, troubleshooting, and best practices; triage and resolve issues.
Engage business stakeholders to identify enhancements and process improvements that drive adoption and engagement; prioritize the product backlog.
Build and optimize reports and dashboards for sales professionals and executives; help ensure data is decision-ready.
Collaborate with Sales Leadership to enable best-in-class usage of Salesforce for pipeline management, forecasting, territory alignment, and account planning.
Monitor Salesforce usage data to identify gaps, trends, and opportunities for improvement.
Stay current on Salesforce releases and improvements, and develop communication plans to keep end users informed of new features and best practices.
Comply with Company and department policies and standards; performs other duties as assigned.