Sales Enablement Specialist II

UFP Industries

About The Position

The Sales Enablement Specialist II serves as a subject matter expert responsible for developing, optimizing, and governing the systems, training programs, and process standards that support the company’s sales organization. This role exercises independent judgment in designing enablement strategies, establishing best practices, and ensuring that sales teams across all regions operate according to consistent, scalable processes. Reporting to the Sales Operations Manager, the Specialist evaluates organizational needs, recommends solutions, and leads initiatives that directly impact sales effectiveness, data integrity, and operational performance. This position requires analytical decision-making, discretion in determining appropriate training and process approaches, and the ability to influence adoption across diverse sales teams.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
3+ years of experience in sales enablement, sales operations, training, or similar strategic support roles.
Demonstrated ability to exercise independent judgment in developing training programs, designing processes, or optimizing business systems.
Advanced proficiency with CRM systems such as HubSpot and experience analyzing system performance and adoption data.
Strong communication, facilitation, and consultative skills, with the ability to influence adoption among diverse stakeholders.
Proven ability to balance multiple strategic initiatives while maintaining high standards of accuracy, organization, and follow-through.

Responsibilities

Design, implement, and continuously refine sales enablement programs, process standards, and system usage policies to support organizational goals.
Assess current sales workflows and independently recommend improvements or new processes to increase efficiency, data accuracy, and reporting quality.
Serve as the primary decision-maker for documentation standards, training methodologies, and resource design related to sales systems.
Act as a system-level expert for HubSpot and other sales tools, identifying opportunities for configuration enhancements and independently recommending changes to leadership.
Develop metrics and reporting dashboards that evaluate adoption, data quality, onboarding effectiveness, and training impact.
Partner with IT and Sales Operations to ensure system workflows align with evolving business strategies and compliance requirements.
Create comprehensive training curricula—including live instruction, digital modules, and resource libraries—tailored to diverse sales roles and levels.
Exercise discretion in determining the most effective training methods and in adjusting content based on performance trends, user feedback, and business needs.
Lead continuous learning initiatives to improve system proficiency and adherence to defined sales processes.
Architect and manage the sales onboarding program, ensuring strategic alignment with organizational priorities, product readiness, and sales process expectations.
Evaluate new hire performance and independently determine supplemental training, coaching, or follow-up interventions.
Report onboarding effectiveness and strategic recommendations to the Sales Operations Manager.
Serve as an advisor to sales managers, identifying process gaps, system inefficiencies, and training needs that impact performance.
Recommend high-level enablement strategies and contribute to planning initiatives that shape sales operations and organizational growth.
Lead communication plans for rollout of new tools, processes, or system changes, including change-management strategy.