Sales Enablement & Marketing Manager

MINIAT HOLDINGS LLC • South Holland, IL

6d • $110,000 - $130,000 • Hybrid

About The Position

The Sales Enablement and Marketing Manager serves as a strategic partner to the Sales & Marketing organization, integrating sales support, marketing execution, CRM ownership, and business insights to accelerate commercial growth. This role builds scalable processes utilizing our CRM tools, develops customer-facing materials, translates data and market intelligence into actionable recommendations, and supports customer strategies, RFPs, presentations, and key commercial initiatives. The Manager collaborates cross-functionally with Sales, Marketing, G&I, Culinary, Operations, IT, Leadership, and external partners to strengthen customer engagement, improve decision-making, and ensure Miniat effectively leverages data, technology, and communication tools to win in the marketplace.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field.
• 5–8 years of experience in sales support, marketing, insights/analytics, commercial operations, or similar roles.
• Experience working in food manufacturing, CPG or foodservice environments preferred.
• Hands-on experience with Salesforce and marketing automation tools, with emphasis on business ownership, requirements definition, and partnering with technical teams.
• Hands-on experience working with marketing consultants and marketing agencies.
• Ability to travel 10% based on customer and project needs.
• Ability to work collaboratively across functions, balancing strategy with hands-on execution.
• Problem solver with the ability to think on your feet.
• Strong analytical skills with the ability to translate data into clear insights and recommended actions.
• Demonstrated ability to create polished, customer‑ready presentations and sales materials.
• Proficiency in AI, Microsoft Office, and Salesforce.
• Experience working alongside B2B marketing agencies in every aspect of creation and project management.
• Excellent organizational and communication skills, including ability to simplify complex information for diverse audiences.
• Strong project management ability with a track record of managing multiple priorities effectively.

Nice To Haves

• Exposure to Figma, Adobe, and Datassentials is a plus.

Responsibilities

• Develop, maintain, and optimize sales tools, pitch decks, product overviews, and customer‑ready materials to support commercial growth.
• Support preparation for key customer meetings, culinary showcases, business reviews, trade shows, and internal commercial discussions.
• Ensure CRM usage is consistent across teams through clear rules, workflows, governance, adoption support, and continuous improvement.
• Become the SME of the CRM tool for best in class usage, reporting and lead tracking supporting the New Product Development process and commercialization.
• Support Sales leaders in documenting sales processes for efficiency and scalability, serving as the business owner of process design and optimization.
• Translate prioritized business requirements into CRM and marketing automation system enhancements in partnership with IT and external implementation teams.
• Manage external vendors or consultants as needed for system enhancements, integrations, campaign execution, reporting, and optimization.
• Work with IT to support system integrations and data security compliance while maintaining focus on commercial outcomes.
• Translate product capabilities, customer value propositions, and industry trends into compelling marketing content and sales collateral.
• Manage updates to brand, product, website, and capability narratives to ensure consistency and alignment with Miniat’s commercial strategy.
• Manage the relationship between Miniat’s marketing agency, consultants, website and social accounts.
• Maintain unique brand assets, including photo library, marketing archive, and templates.
• Actively work with agency to create SEO and GEO copies, including google analytics and email marketing campaigns.
• Create clear, visually effective, materials that elevate Miniat’s presence with customers and industry partners.
• Ensure marketing campaigns are properly tracked, attributed, connected to CRM data, and supported by measurement frameworks and performance insights.
• Analyze sales data, customer trends, product performance, and market intelligence to identify opportunities and risks.
• Develop newsletters, reports, and insights to support strategic decision‑making across Sales & Marketing.
• Conduct competitive research, pricing comparisons, and industry trend monitoring to inform commercial strategies. Document and organize competitive research and pricing files.
• Provide high‑quality analysis and support for key customer initiatives, presentations, and long‑term strategic planning.
• Ensure insights, marketing materials, and data provided to customers are accurate, relevant, and aligned with account strategies.
• Assist with coordination of customer visits, presentations, product demonstrations, and follow‑up actions.
• Manage approved conference and industry events budget and attend when needed.
• Manage multiple concurrent marketing projects, deadlines, and priorities with strong organization and communication.
• Maintain accurate, well‑organized records of sales tools, insight outputs, marketing assets, and customer‑facing resources.
• Ensure timely, well‑documented handoff of deliverables across teams.
• Other duties as assigned

Benefits

• Medical
• vision
• dental
• discretionary bonus up to 15% (50% personal performance based & 50% company performance)
• 401(k) with matching up to a max of 4%
• 120 hours PTO in the 1st 12 months

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level