Sales Enablement Marketing Manager

Guardian Life Insurance•New York, NY

1d•Hybrid

About The Position

The Sales Enablement Marketing Manager is responsible for enabling sales success through content strategy, clear leadership communications, and best‑in‑class enablement experiences. This role serves as the owner of the sales content ecosystem—anchored in Seismic—and as a key communications partner to sales and distribution leadership. This individual translates enterprise strategy, product and program updates, and go‑to‑market priorities into compelling, field‑ready messaging and tools that drive alignment, confidence, and action across the sales organization. The role sits within Field Marketing and partners closely with Sales Enablement, Product, Training, and Enterprise Communications.

Requirements

Bachelor’s degree required; MBA preferred.
Proven in enablement: You bring 5+ years of experience in Sales Enablement, Field Marketing or Sales Training within SaaS, Fintech, or a similarly complex B2B environment
Comfortable with enterprise sales: You understand long sales cycles, multiple stakeholders, and integrated multi-product deal journeys
Credible and clear: You can stand in front of senior sellers, earn trust quickly, and turn strategy into practical execution
Data-minded: You care about outcomes, not activity, and know how to use data to show what’s working and what’s not
Strong operator: You can run initiatives end-to-end, balance priorities, and keep momentum without needing constant direction
Tech-savvy: Demonstrated experience owning or heavily leveraging Seismic or similar sales content management platforms; Comfortable working with email service platforms and Microsoft Copilot. You’re always looking for ways to simplify and automate
Exceptional written and verbal communication skills; proven ability to translate complex concepts into simple, compelling, and actionable messaging
Strong collaboration skills with experience partnering directly with cross‑functional teams – Sales Training, Product Management, etc.

Responsibilities

Seismic Strategy & Content Enablement Drive full utilization of the overall Seismic sales content management platform by the sales and marketing organization, ensuring the platform is intuitive, relevant, and aligned to how our sales teams sell.
Define and maintain Seismic information architecture, navigation standards, and content taxonomy to optimize findability and adoption.
Partner with Product Marketing, Field Marketing, and Sales Enablement to curate, prioritize, and govern sales content across the buyer journey.
Lead the creation and maintenance of high‑impact enablement assets (playbooks, pitch decks, talk tracks, FAQs, leave‑behinds, conference hubs, etc.).
Monitor usage, engagement, and feedback to continuously optimize content strategy and inform future enablement investments.
Sales Leadership Communications Develop ongoing communications for the sales team including leadership announcements, product and service updates, broker enablement, FAQs and talking points.
Translate complex initiatives into clear, concise, and field‑relevant narratives.
Ensure sales representatives and client managers are equipped with consistent messaging and supporting materials to confidently communicate with clients and partners.
Support key moments such as weekly newsletters, sales conferences and meetings with aligned messaging and enablement.
Strategic Messaging & Alignment Create and maintain core messaging frameworks that align enterprise strategy with sales priorities.
Ensure consistency across channels including Seismic, sales meetings, leadership communications, newsletters, and enablement campaigns.
Act as a connective tissue between Marketing, Sales, Product, and Training to ensure a cohesive field experience.
Proactively identify gaps, risks, and opportunities in sales messaging and enablement.
Partner with Content Marketing to develop monthly broker communications based on sales cycle and key business activities.
Own and execute weekly newsletter to the field with relevant, prioritized announcements from internal partners and stakeholders.
Collaboration & Stakeholder Management Partner closely with Sales Enablement, Training, Product, and Enterprise Communications to align messaging and execution.
Build strong relationships with sales leaders and field stakeholders to understand needs and influence adoption.
Balance strategic thinking with hands‑on execution in a fast‑paced, deadline‑driven environment.