Sales Enablement Manager

Purple•Lehi, UT

19d•$102,000 - $120,000•Hybrid

About The Position

Purple is seeking a creative, driven, and versatile Sales Enablement Manager to join their Wholesale team. This role combines training content creation with broad enablement execution, including designing learning programs, owning launch enablement, field communications, incentive program support, and culture/recognition programs. The manager will partner with Sales Leadership, Product, Innovations, Marketing, and Operations to translate business goals into content strategies and field-ready tools for both retail associates and internal wholesale teams. This is a high-impact individual contributor role requiring critical thinking, time management, creativity, writing, and technical skills. The ideal candidate is a strong writer and content creator who can operate autonomously, manage multiple initiatives, and bring creative thinking to sales team enablement. They will also lead a team of Sales Enablement Specialists and collaborate cross-functionally with marketing, operations, and account management teams.

Requirements

Bachelor's degree in Instructional Design, Communications, Marketing, English, Education, or equivalent experience.
3–5 years of experience in sales enablement, instructional design, training content development, or field communications, preferably in a B2B, wholesale, or product-driven retail environment (mattress, furniture, home goods, etc.).
Strong writing and content creation skills with strong attention to detail.
Proven ability to translate complex product information into engaging, accessible training content.
Solid understanding of the retail sales cycle, especially high-consideration items like mattresses or furniture.
Familiarity with instructional design principles and experience with tools like Articulate 360, Vyond, Camtasia, or Adobe Creative Suite.
Experience managing LMS platforms and/or sales enablement tools (Bridge, Salesforce, Highspot, or similar); comfortable with platform governance and content hygiene.
Demonstrated ability to manage multiple concurrent programs and deadlines in a fast-paced environment.
Self-starter who operates with minimal direction and shifts priorities quickly.
High proficiency in office software, including MS Office, G-Suite, and project management tools.

Nice To Haves

Experience in the sleep, home goods, furniture, or consumer products industry, including familiarity with sleep science, mattress construction, or related terminology.
Familiarity with wholesale/retail channel dynamics and multi-account environments.
Experience designing mobile-first or microlearning content.
Experience with NetSuite, Salesforce, or CRM/reporting tools.
Background in culture-building, recognition programs, or internal brand communications.

Responsibilities

Develop retail- and wholesale-focused training materials, including product knowledge guides, sales technique modules, eLearning, videos, quick-reference tools, and customer interaction scenarios.
Translate complex technical product features into compelling, easy-to-understand content for frontline associates and customers.
Develop, maintain, and govern training content across various platforms (Bridge, PurplePedia, LMS, Grid Institute training library), including product knowledge, sales skills, process training, and new-hire onboarding.
Apply adult learning principles and instructional design methodologies to create effective training.
Partner with the Visual Brand Manager on polished, on-brand assets.
Develop and refresh competency-building content in collaboration with the HRBP, translating goal-setting frameworks and leadership development priorities into field-ready training.
Design content accessible across platforms (LMS, mobile, kiosks) and incorporate feedback for continuous refinement.
Lead enablement execution for product launches, trade shows, and major account initiatives, ensuring timely delivery of training kits, sell sheets, launch guides, and enablement assets.
Develop and maintain a library of field enablement tools, including sell sheets, objection-handling guides, FAQs, competitive tools, and quick-reference materials.
Translate launch priorities and selling strategies into clear, field-ready content, supporting seasonal promotions with targeted content aligned to commercial goals.
Execute the wholesale communications calendar, including drafting, scheduling, and distributing field communications.
Develop content for leadership forums, regional cascades, and the National Sales Meeting, translating strategic direction into clear messaging.
Maintain communication standards for the field, ensuring consistent voice, timely delivery, and clear calls to action.
Coordinate and execute wholesale culture and recognition programs (Club Purple, contests, Prime Praise, etc.).
Develop compelling content and communications to celebrate team wins, highlight top performers, and reinforce team identity.
Track program participation and field sentiment, sharing insights to evolve culture initiatives.
Build strong working relationships across Sales, Marketing, Product, Finance, and Operations to ensure enablement content is launch-ready.
Represent the wholesale enablement function in cross-functional planning discussions, proactively surfacing field needs and gaps.
Manage a variety of special projects with a high degree of autonomy as priorities evolve.