Sales Enablement Manager

Knak•Ottawa, ON

23h

About The Position

Knak is a mission-driven company focused on empowering people to be creative. They offer a world-class enterprise email and landing page creation platform designed by marketers for marketers. Their SaaS solution aims to make marketing automation more efficient, improve campaign conversion rates, and help users stay on brand. The company fosters a fun work environment. This role, as the Senior Enablement Manager, is central to building a high-performing revenue team. While part of the marketing organization, the position works closely with sales to design and implement onboarding, training, and enablement programs. The goal is to translate go-to-market strategy into tangible business results, ensuring every member of the revenue team is confident, capable, and customer-ready. This involves leading onboarding, product training, and certification programs to quickly ramp new hires and keep experienced staff sharp. Collaboration with sales leadership, product marketing, customer success, and RevOps is key to creating scalable and repeatable programs that drive consistency and elevate execution. The role emphasizes real impact over superficial training, ensuring customer-facing teams can effectively communicate Knak's value proposition. The ideal candidate brings structure, insight, and inspiration, thriving at the intersection of people, content, and performance.

Requirements

5–7+ years in sales enablement, training, or GTM program roles, preferably in high-growth B2B SaaS environments.
Demonstrated success creating onboarding and training programs that impact sales performance and productivity.
Skilled in facilitating both live and asynchronous learning experiences.
Strong collaboration skills, especially with Sales, Product Marketing, and RevOps.
Excellent communication, project management, and instructional design abilities.
Familiarity with enablement tools and LMS platforms.

Nice To Haves

Background in marketing or sales with an understanding of buyer journeys and campaign execution.
Experience supporting full-funnel teams including Sales Development and Customer Success.
Experience working cross-functionally in a fast-paced, iterative environment.

Responsibilities

Design and own the end-to-end sales enablement strategy, with a focus on onboarding, certification, and ongoing product training.
Act as a key liaison between Marketing, Sales, and Product, translating GTM messaging, product launches, and positioning into field-ready content and programs.
Partner with Sales leadership and RevOps to identify skill gaps, process inefficiencies, performance needs, and technology adoption opportunities, and design enablement programs that accelerate successful rollout and continuous adoption.
Develop and manage a high-impact onboarding program to accelerate ramp time for new hires across Sales and Customer Success.
Create and manage scalable certification programs that reinforce messaging, objection handling, product knowledge, and value selling.
Collaborate with Product Marketing to roll out new features and releases in a way that enables customer-facing teams to confidently speak to value and impact.
Build and maintain a centralized library of enablement assets including playbooks, talk tracks, battlecards, objection handling guides, and more.
Lead live training sessions, workshops, and internal events that support learning and skill development across the GTM team.
Lead change management efforts for process updates, system enhancements, and tool rollouts, including communication plans, training materials, and reinforcement strategies to ensure sustained adoption.
Track and report on enablement impact and adoption metrics using defined success metrics, continuously improving based on outcomes and feedback.