Sales Enablement Manager, School
Cengage Group•Virtual US MA, MA
•$78,000 - $83,000
About The Position
The Sales Enablement Manager is responsible for driving sales productivity and effectiveness through the design, implementation, and continuous improvement of sales methodologies, training programs, coaching initiatives, and enablement technologies. This role partners closely with Sales Leadership, Revenue Operations, Marketing, and Product teams to equip sales professionals with the knowledge, skills, processes, and tools needed to achieve revenue goals.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related field.
- 5+ years of experience in Sales Enablement, Sales Training, Sales Operations, or related commercial roles.
- Experience implementing and supporting formal sales methodologies.
- Strong facilitation, coaching, and presentation skills.
- Experience with CRM platforms (Salesforce preferred) and sales enablement technologies.
- Excellent project management skills.
Nice To Haves
- Gong, SalesForce and Highspot experience a plus.
- Experience crafting onboarding programs for sales teams.
- Ability to translate strategic goals into practical content.
- Strong collaboration skills across cross-functional teams.
- Comfort with instructional compose principles and adult learning methodologies.
- Proficiency in coordinating and maintaining content libraries.
- Familiarity with business processes used in sales organizations.
Responsibilities
- Lead the implementation, adoption, and reinforcement of sales methodologies (e.g., Challenger, MEDDICC, SPIN, Consultative Selling).
- Develop and maintain sales playbooks, process documentation, and best practices.
- Align sales processes with buyer journeys and organizational growth objectives.
- Monitor methodology adoption and effectiveness through performance metrics and feedback.
- Partner with frontline managers to establish coaching frameworks and standard processes.
- Conduct skills assessments and identify performance improvement opportunities.
- Support managers in delivering effective deal, pipeline, and call coaching.
- Reinforce training through ongoing coaching programs, workshops, and field observations.
- Serve as the business lead for sales enablement platforms and sales productivity tools, including CRM, conversation intelligence, learning management systems, and content management platforms.
- Develop and deliver training on sales technologies to increase adoption and effectiveness.
- Partner with Revenue Operations and IT to optimize workflows, reporting, and user experience.
- Evaluate and recommend new enablement technologies that improve seller productivity.
- Define and track enablement critical metrics, including onboarding effectiveness, training completion, tool adoption, methodology utilization, and sales performance outcomes.
- Analyze performance data to identify gaps and recommend targeted interventions.
- Gather feedback from sales teams and leaders to continuously improve enablement programs.
Benefits
- Total Rewards package designed to support and empower our employees.
- Discretionary incentive bonus program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
