Sales Enablement Lead (Remote)

Geotab•Oakville, ON

19h•Remote

About The Position

Geotab is seeking an Enablement Lead responsible for defining and driving sales and partner readiness strategy across a specific product, platform, or segment domain. This role equips the field with the positioning, sales plays, and execution frameworks needed to sell and scale solutions globally. The ideal candidate thrives at the intersection of product, go-to-market, and revenue execution, and is passionate about translating complex capabilities into compelling field strategies.

Requirements

Bachelor's degree in a related field, or equivalent combination of education and work experience
5-8 years of experience in sales enablement, product enablement, sales strategy, or a related field
Experience in B2B technology, SaaS, IoT, or similar industries strongly preferred
Experience working in cross-functional go-to-market environments required
Deep expertise in a specific product, platform, solution area, or customer segment, with the ability to translate that knowledge into actionable sales enablement strategies
Strong understanding of sales enablement principles, value-based and solution selling, and the full revenue lifecycle from prospecting through expansion
Proven ability to develop domain-specific enablement solutions including sales plays, messaging frameworks, competitive positioning, and execution tools

Nice To Haves

Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) considered an asset
Enablement or product-related certifications considered an asset

Responsibilities

Own and define the end-to-end enablement strategy for a specific product, platform, or segment domain.
Translate product and solution capabilities into domain-specific value propositions, sales plays, deal strategies, and scalable execution frameworks.
Define and own a suite of enablement assets including sales playbooks, messaging frameworks, competitive positioning guides, objection handling frameworks, demo strategies, and discovery guides.
Work closely with Product Management, Product Marketing, Sales Leadership, Revenue Delivery, and Revenue Operations to ensure enablement alignment.
Collaborate with central teams including Learning Design, Content, and Demo Excellence to operationalize and deliver programs at scale.
Act as the primary enablement partner to Sales leadership, aligning on priorities, pipeline needs, and performance outcomes.
Ensure readiness across the full revenue lifecycle, including prospecting, qualification, discovery, demo, proposal, and expansion.
Identify domain-specific readiness gaps and define targeted enablement strategies.
Translate capabilities into clear, domain-specific value propositions, use cases, and customer outcomes.
Define how solutions should be positioned across segments, personas, and sales motions.
Establish competitive positioning and differentiation specific to the domain.
Develop domain-specific sales plays, discovery approaches, and deal strategies.
Translate product or segment solutions into role-specific execution across SDR, BDR, Account Executives, Partners, and Solution Engineering.
Enable repeatable, scalable execution models that support pipeline generation, deal progression, and expansion within the domain.
Establish requirements and direction for enablement assets specific to their product, platform, or segment domain.
Partner with Content, Learning Design, and Demo Excellence teams to operationalize and deliver solutions.
Partner with Product Management, Product Marketing, Sales, Revenue Delivery and Revenue Operations to ensure enablement is aligned to roadmap, messaging, and GTM priorities.
Collaborate with other Enablement Leads to ensure consistency and alignment across product and segment domains.
Ensure horizontal and vertical alignment so that solutions are both globally consistent and locally relevant.
Gather domain-specific field insights, feedback, and performance data.
Identify gaps in positioning, messaging, and execution specific to the domain and drive improvements.
Continuously refine enablement solutions to reflect evolving customer needs, market dynamics, and sales performance.
Ensure enablement remains practical, relevant, and directly tied to field success.