Sales & Education Executive, Northeast

e.l.f. Beauty•New York, NY

8h•Hybrid

About The Position

e.l.f. Beauty is seeking a dynamic, results-driven Sales & Education Executive to lead field execution across the Northeast market, with a primary focus on NYC retail stores. This role drives revenue growth and market share across e.l.f. Beauty brands—including e.l.f. Cosmetics, e.l.f. SKIN, and Naturium—by delivering against retail sales goals, executing the in-store marketing and events calendar, and elevating brand education and selling effectiveness across a multi-city, multi-location territory supporting a top national beauty retailer. As a strategic thinker and hands-on leader, the Sales & Education Executive will recruit, coach, and develop a high-performing field team (Account Coordinators and Brand Specialists), ensuring consistent brand representation, exceptional in-store experiences, and operational excellence. The leader will build and nurture retailer partnerships, translate corporate priorities into scalable field programs, and partner closely with cross-functional teams (Sales, Education, Marketing, Operations) to align initiatives, tools, and resources. Success in this role is measured by sales achievement, productivity gains, event excellence, and capability building that accelerates growth across the Northeast territory.

Requirements

5+ years of combined education and sales experience in retail cosmetics/beauty, with strong knowledge of sales influence, product education, events, and store operations.
Demonstrated track record of meeting or exceeding sales targets and driving sell-through via strong retailer partnership.
Experience executing in-store events, trainings, and retail marketing initiatives with consistent brand standards.
Strong understanding of Ulta policies, procedures, and culture (or ability to quickly learn and apply).
Exceptional communication, presentation, and relationship-building skills; adept at cross-functional collaboration.
Highly organized with effective planning, prioritization, and time-management skills; able to manage multiple markets and shifting priorities.

Responsibilities

Deliver and exceed retail sales targets, continuously striving to improve brand ranking and market share.
Monitor weekly sales performance, analyze trends, and identify opportunities by door, district, and market; adjust strategies to maximize results.
Execute brand and retailer promotional calendars at market and door level, aligning to launches, key moments, and productivity goals.
Build and optimize team visit calendars prioritizing top doors and growth opportunities; partner in-store side-by-side with retailer teams to elevate the customer experience and drive sell-through.
Develop strong, trust-based relationships with retail leadership, selling staff, and brand partners to increase brand advocacy and visibility.
Conduct Brand Business Reviews with store and retailer leadership to align goals and build collaborative strategies to achieve them.
Ensure flawless brand presentation, visual merchandising standards, and fixture/shop maintenance; proactively surface and resolve inventory challenges.
Lead best-in-class education and sales training at store level to grow knowledge, confidence, and love for all e.l.f. Beauty brands.
Onboard and train new Brand Specialists on product knowledge, selling techniques, tools/systems (e.g., Planday, Bullhorn), and field standards.
Facilitate timely store trainings for newness, launches, and seasonal priorities; ensure consistent selling standards across all supported locations.
Provide ongoing, in-the-moment coaching on the sales floor to field and store teams and customers, elevating service and conversion.
Deliver clear, compelling brand storytelling that connects education to results and reinforces consistent execution.
Execute the in-store marketing and events calendar, including launches, promotions, and retail activations, ensuring operational excellence.
Plan and manage high-impact, sales-driven events that increase brand awareness, engagement, and retail performance; support events wherever needed.
Maintain brand standards and merchandising throughout events in partnership with retail teams; adjust staffing and tactics in real time based on performance.
Submit concise event recaps within 48 hours capturing results, wins, and opportunities to inform continuous improvement.
Role model a field-first mindset working Tuesday-Saturday; be in-store 4 days per week with 1 office day.
Lead, coach, and develop a field team (Account Coordinators and Brand Specialists) across a multi-city territory; set clear expectations and KPIs, provide ongoing feedback, and hold teams accountable for results.
Continuously recruit top talent, accelerate ramp through structured plans (e.g., 30/60/90), and foster a positive, high-performance culture that retains and grows talent.
Review weekly sales results with the team, diagnose gaps, and coach effective strategies to achieve goals.
Build and maintain strong partnerships with retailer leadership; communicate regularly on performance, initiatives, and opportunities to surpass objectives at each point of sale.
Maintain rigorous organization of training tools, gratis, TOAs, and GWPs to support execution and motivation.
Manage territory operations within company expense budgets, following established guidelines and procedures.
Provide regular reporting and insights on performance, market dynamics, competitive activity, and opportunities.
Travel 50%+ (including overnights) across the Northeast market; attend brand conferences and key events throughout the year.
Perform additional duties as needed based on skill set, market trends, and business needs to support revenue growth and operational excellence.
Meet with the RSM at least weekly to align schedules, priorities, and weekly/monthly objectives; share concise status updates and risks.
Communicate with all team members at least weekly to review goals vs. performance, clarify expectations, and address coaching needs.
Proactively alert the RSM, Account Directors, and retailer partners of out-of-stocks as they occur; track resolution and follow-up actions.
Provide a weekly summary of competitive activity, market insights, and opportunities to the RSM and relevant stakeholders.
Inform store teams well in advance of seasonal activities (e.g., direct mail, catalogs, launches, promotions) to ensure readiness, proper set-up, and strong execution.