Sales Director

TripleLift•Toronto, ON

20d•Onsite

About The Position

TripleLift is an advertising platform dedicated to enhancing digital advertising through creative solutions, quality publishers, actionable data, and smart targeting. The company processes over 1 trillion monthly ad transactions, assisting publishers and platforms in monetizing their businesses, and enabling leading brands to connect with audiences across various ad formats including online video, connected television, display, and native ads. TripleLift is recognized for its innovative solutions, premium formats, and supportive expertise. As part of the Vista Equity Partners portfolio, it is NMSDC certified and committed to economic inclusion. The organization is seeking a 'hunter-minded' Sales Director to join its Canadian sales team, ideally based in the Toronto metropolitan area. This senior-level position is tasked with driving revenue growth by identifying, qualifying, and securing new business opportunities, while also strengthening relationships with key agency accounts. The role demands a balance of cultivating client relationships, maintaining a consistent meeting schedule in Salesforce, and diligent pipeline management. For a Supply-Side Platform (SSP), this involves influencing deals where advertisers, agencies, DSPs, or publishers choose TripleLift based on the quality of its formats, campaign performance, technology, and service. The position is guided by core principles: Deliver Results/Win as a Team (being goal-oriented and exceeding KPIs), Embrace and Drive Change (identifying new opportunities and challenging the status quo), Own Your Piece, Know the Puzzle (taking full ownership of accounts and responsibilities), and Raise the Bar (applying a meticulous approach to client interactions, internal processes, and data management).

Requirements

10+ years of experience selling in Canada
Proven ability to build and grow agency partnerships at all levels, from planners to executive stakeholders.
Deep understanding of the programmatic ecosystem and general sales process, with experience selling cross-format solutions.
Highly motivated team player who consistently strives to exceed goals and push expectations.
Excellent communication and interpersonal skills.
Superior analytical skills and a strong grasp of customer needs.
Comfortable taking ownership of projects and showcasing key accomplishments.

Responsibilities

Lead Generation & Pipeline Management: Actively prospect and build a robust pipeline of new business opportunities with a focus on Publicis agency and client accounts.
Strategic Partnerships: Cultivate and expand relationships with key decision-makers at agencies, trading desks, DSPs, and advertisers. Understand their needs and strategically position our full suite of programmatic offerings (Native, CTV, Retail Media, OLV, and Data solutions).
Operational Excellence: Maintain accurate and up-to-date client information, activities, and pipeline in Salesforce to ensure a clear overview of your business.
Revenue Growth: Meet or exceed quarterly and annual revenue goals according to your sales plan.
Market Insights: Stay informed on industry trends and competitor activities to identify new opportunities and inform our business strategy.
Utilize a solution-selling philosophy by listening to key business requirements, and selling through TL's solutions that meet the client’s needs.
Assess potential business deals, through RFP responses and pursue proactive opportunities via strategic partnerships
Network at industry-relevant functions to increase TripleLift’s visibility and connect with new clients.
Effectively forecast monthly, quarterly, and annual sales
Provide weekly updates to leadership on sales, leads, and the status of prospective projects