Sales Director, Sports Measurement Solutions
About The Position
Nielsen is seeking a strategic sales leader to champion its Sports Measurement Solutions portfolio and drive new business acquisition and strategic expansion across global brands, agencies, and publishers. Reporting to the VP of Global Product Sales, this role will architect and execute the U.S. commercial strategy for the portfolio, using market insight to help clients optimize sponsorship investments and deepen fan engagement. The role orchestrates cross-functional expertise to deliver data-driven solutions aligned with client marketing objectives and sustainable revenue growth. The position leads the sales lifecycle, including prospecting, negotiation, and closing complex deals such as multi-year master agreements. It provides authoritative product expertise in high-stakes client engagements, develops executive relationships, oversees revenue forecasting and pipeline performance, and represents Nielsen at industry and client events. The Sales Director also develops and mentors a sales team and works across internal functions to improve sales processes and deliver client projects.
Requirements
- Bachelor’s degree.
- 15+ years of progressive experience in sales, business development, or account management within the sports marketing, media, or research industries.
- Deep expertise in sports marketing and sponsorship, including the ability to synthesize market intelligence, anticipate industry shifts, and shape commercial strategy.
- Experience cultivating and influencing relationships with senior stakeholders, business intelligence leads, and partner executives.
- A record of exceeding revenue targets and managing complex, full-lifecycle sales cycles.
- Experience with accurate revenue management, disciplined pipeline oversight, and reporting performance metrics to executive leadership.
- Success leading and mentoring high-performance sales organizations.
- Intellectual curiosity and a self-starter mindset, with the ability to work in a fast-paced, matrixed organization.
- Strong organization, prioritization, and attention to detail while managing concurrent responsibilities.
- Exceptional business communication, proposal-writing, and presentation skills, including the ability to explain technical insights as persuasive value propositions.
- Strong analytical and problem-solving skills, including independently analyzing data to develop client insights and recommendations.
- High technical proficiency in Google Suite and Microsoft Office, particularly Excel pivot tables, functions, and charts.
Nice To Haves
- Knowledge of Nielsen’s business, product suite, methodology, and integrated sponsorship solutions.
Responsibilities
- Define and execute the U.S. sales strategy for the Sports Measurement product portfolio, aligned with company-wide commercial objectives.
- Achieve revenue and quota targets through new-logo acquisition and strategic expansion of existing accounts.
- Identify market gaps, advocate for product enhancements, and collaborate with Product, Technology, and Operations teams to launch new capabilities.
- Build and maintain senior-level relationships with clients, partners, and other stakeholders.
- Represent Nielsen at industry and client events and contribute to marketing and communication initiatives.
- Lead the full sales lifecycle, from prospecting through closing, including complex, multi-year master agreements.
- Provide detailed and accurate weekly, monthly, quarterly, and annual sales forecasts.
- Present product expertise and translate technical insights into ROI-based value propositions for brands, agencies, and publishers.
- Coordinate with Account Management, Legal, Finance, Consulting, and Research to develop proposals, manage pricing, and support high-quality client project delivery.
- Develop and inspire sales professionals and foster accountability, integrity, and operational excellence.
- Set team goals and KPIs, conduct review cycles, and provide feedback to support team improvement and revenue achievement.
- Partner with revenue operations, pricing, and enablement leadership to improve sales processes, technology utilization, and forecasting workflows.
Benefits
- Comprehensive health and wellness plans.
- 401(k) with a Nielsen company match.
- Generous paid time off policy.
- Depending on the role, a company-provided vehicle and/or discretionary incentive or bonus eligibility.
- The role may be eligible for bonuses, equity, or other incentives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
