Sales Director at Alto Tavares

Foundry Commercial•Tavares, FL
•Onsite

About The Position

Alto Tavares is seeking an experienced Sales Director to lead community sales, build referral partnerships, and help prospective residents and their families feel confident about their next chapter. The role is responsible for building and maintaining high occupancy and overseeing the coordination, management, and leadership of the community’s sales and marketing activities. The Sales Director leads occupancy and growth strategies, cultivates relationships with prospective residents, families, and referral partners, provides personalized community tours, manages the sales pipeline, and develops outreach opportunities and events. The role partners with community leadership to create a welcoming experience from first inquiry through move-in and works with Maintenance and Housekeeping to coordinate move-ins and move-outs. Additional duties include training associates in customer service and first impressions; recruiting, managing, training, motivating, and evaluating Sales & Marketing associates where applicable; coordinating schedules and coverage; reviewing time records with the Business Office Manager; handling required new-hire paperwork; managing the sales and marketing budget within approved guidelines; and developing the community’s public image and reputation. Other duties may be assigned. The position is based in Tavares, Florida, with a Monday–Friday schedule.

Requirements

  • Previous Sales Director experience is required.
  • Bachelor’s degree in business, marketing, or communications, or equivalent experience.
  • Minimum 3 to 5 years of sales management experience.
  • Proven track record in new business development and closing skills.
  • Must have a positive criminal background screening.
  • Must comply with the company Drug Free Workplace policy; associates are subject to the policy.
  • Must possess and maintain a valid driver’s license and an acceptable Motor Vehicle Record (MVR) in accordance with company fleet safety standards.
  • Must meet and maintain company driving eligibility and insurability requirements; driving is an essential function and a condition of employment.
  • MVR reviews are conducted at hire and periodically thereafter; failure to meet or maintain company driving standards may result in removal from driving responsibilities and may affect continued employment eligibility.

Nice To Haves

  • Experience in relationship-based sales of services or intangibles is a plus.

Responsibilities

  • Lead sales strategies that drive occupancy and community growth.
  • Build lasting relationships with prospective residents, families, and referral partners.
  • Present the community to prospects using relationship-based selling techniques and deliver personalized tours.
  • Manage the sales pipeline through consistent follow-up, thoughtful communication, and clear next steps.
  • Develop outreach opportunities and events that expand community awareness.
  • Partner with community leadership to create a welcoming experience from first inquiry through move-in.
  • Build and maintain high occupancy levels at the community.
  • Oversee and coordinate community sales and marketing activities.
  • Provide ongoing customer service and first-impressions training to community associates.
  • Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.
  • Develop and enhance the community’s image and reputation through appropriate public relations activities.
  • Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone.
  • Recruit, manage, train, motivate, and evaluate Sales & Marketing associates where applicable, in accordance with company policies and procedures.
  • Use payroll software to schedule Sales & Marketing associates where applicable, ensuring appropriate staffing and coverage, including during peak holiday periods.
  • Monitor associate timekeeping, review time clock records with the Business Office Manager, and submit new-hire paperwork as required.
  • Plan and manage the sales and marketing budget within approved guidelines and company policies.
  • Perform other job duties as assigned.
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