Sales Director - Independent & Client Direct

Roku•New York, NY

14h•Hybrid

About The Position

As the Director, Independent and Client Direct, you will play a key role in being responsible for managing a team of Sales Managers and Senior Account Executives whose goal is to meet advertising sales quotas while working closely with TV and streaming brands directly and their agencies to help build performance solutions that reach this new TV viewer. You will partner with the Co-Head of US Ad Sales to identify market opportunities and drive maximum revenue through unique ad products, performance analytics and unified reporting. The ideal candidate has worked in both traditional and digital media and is familiar with the required dedication for multi-tasking duties in a fast-paced environment. The ideal candidate thrives on navigating ambiguity and solving new problems. In this new world, Roku has re-written the rules of modern advertising. We partner with TV and streaming brands and show them how to best leverage this new advertising platform. This is a key hire for Roku and incredible opportunity for the right candidate looking to advance their career with a market leader in an explosive category.

Requirements

10+ years of ad sales leadership experience within CTV, digital video, or programmatic advertising
Direct experience with Connected TV, programmatic, client direct selling and consultative based selling.
Knowledge on needs of agencies both for branding, mid funnel and performance based buying
Knowledge of the media marketplace, including CTV, programmatic advertising, agency holding companies, DSPs, and measurement ecosystems
Credibility with senior agency and brand decision-makers and experience securing strategic partnerships
A track record of structuring complex deals and partnerships, seeing them through from ideation to execution

Responsibilities

Own Roku’s ad sales brand and performance for the Independent Agency and Client Direct verticals, delivering revenue and margin target for Roku Media
Directly manage sales managers and individual contributors, set goals, provide coaching and lead quarterly business reviews
Develop and execute client specific go-to-market plans and sales strategy for agencies, brands and programmatic buyers
Expand executive relationships across independent agencies companies, marketers and media executives to strengthen Roku’s presence in strategic forums and decision-making environments
Work closely with Revenue Operations, FP&A, and Media leadership to forecast, track performance and optimize pipeline, yield and margin
Collaborate with Marketing, Product, Measurement, and Engineering to provide the voice of customer feedback to be prioritized in the Ad Product roadmap.
Partner closely with client services to ensure positive customer sentiment and retention