Sales Director - East Coast Team Lead

Big Happy • New York, NY

1d • $340,000 - $380,000 • Hybrid

About The Position

Big Happy helps brands reach consumers through cross-channel mobile and digital out-of-home (DOOH) advertising. The Sales Director will lead the East Coast sales team of 3–4 sellers, covering client-direct brands as well as Publicis Groupe, WPP, and smaller independent agencies. The role calls for an experienced advertising sales leader with strong agency and brand relationships who can help the team win business and expand Big Happy’s market presence.

Reporting to the Head of East Coast Sales, the Sales Director will work alongside the other East Coast Sales Team Lead and share market learnings and client feedback with the broader leadership team. The role owns team revenue, pipeline forecasting, and sales reporting; leads team development and account strategy; and partners with design, client services, and business intelligence to deliver successful campaigns. The position is hybrid, with three days per week in the New York City office, and includes travel to client meetings and industry events within the United States.

Requirements

• At least 6 years of experience in advertising sales, including direct agency-side selling or agency experience.
• At least 3 years of experience managing and developing sellers, ideally including senior-level sellers.
• Established relationships within Publicis Groupe, WPP, and/or independent agencies, with proven ability to navigate holding-company structures.
• A network capable of bringing incremental revenue opportunities to Big Happy at major brands.
• A track record of leading teams that consistently exceed revenue targets.
• Excellent written communication and presentation skills, including with senior agency and client stakeholders.
• Comfort traveling to client meetings and industry events within the United States.
• Currently authorized to work in the United States on a full-time basis; the employer does not sponsor or take over sponsorship of employment visas.
• Successful completion of a background check is required for employment offers.

Nice To Haves

• Experience selling mobile and/or DOOH advertising.
• AdTech experience.
• Client-direct relationships at enterprise brands.

Responsibilities

• Lead, coach, and develop a team of 3–4 sellers across Director, Senior Account Executive, and Account Executive levels.
• Set clear goals, conduct regular one-on-ones and account reviews, and hold the team accountable to revenue targets.
• Build a collaborative, feedback-driven culture that encourages experimentation and growth.
• Partner with the Head of East Coast Sales on hiring, team structure, and performance management.
• Use established relationships to open doors and accelerate deals across Publicis Groupe, WPP, and/or independent agencies.
• Join key pitches and senior-level meetings to help the team win and grow major brand and agency accounts.
• Guide account planning and outreach strategy so each seller has a clear path into agency and client targets.
• Create upsell and cross-sell playbooks to grow existing business, focusing on cross-channel mobile and DOOH.
• Own the team's revenue number, pipeline forecasting, and sales reporting.
• Lead win-loss reviews and continually refine the team's sales process.
• Share market learnings and client feedback with the Head of East Coast Sales and broader leadership team.
• Collaborate with design, client services, and business intelligence to deliver successful campaigns.
• Strengthen Big Happy's market reputation through thought leadership, industry events, and client case studies.

Benefits

• Competitive base salary.
• Healthcare, dental, and vision benefits.
• Unlimited PTO.
• HSA/FSA match program.
• Participation in Big Happy's stock program.
• Paid parental leave.
• Half-day Fridays except in Q4.
• Team camaraderie and opportunities for career growth.
• Inclusive workplace culture where employees can be themselves and be valued for their impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed